Te Papa Green
General Information about Te Papa Green
The hex color #13443D, also recognized as Te Papa Green, is a dark shade of green that evokes feelings of nature, tranquility, and stability. In the RGB color model, it is composed of 7.45% red, 26.67% green, and 23.92% blue. Its relatively low red component contributes to its cool, earthy tone. This color is often associated with environmental awareness, growth, and harmony. It is a versatile color that can be used in various design contexts, from branding and web design to interior decoration. Its subdued nature makes it suitable for creating a calming and sophisticated atmosphere. Understanding the color's composition and associated meanings allows designers to effectively leverage its properties to achieve their desired aesthetic and convey specific messages.
The hex color #13443D, also known as Te Papa Green, presents some accessibility challenges, especially in text-based applications. Its low luminance value (relative darkness) means it requires careful consideration of contrast ratios. When used as text on a white background, it might not meet WCAG (Web Content Accessibility Guidelines) requirements for sufficient contrast, potentially making it difficult for users with visual impairments to read. Therefore, it's crucial to pair this color with lighter backgrounds or use it sparingly for decorative elements rather than essential information. Alternatively, using #13443D as a background requires very light foreground text to ensure readability. Tools like contrast checkers can help determine compliance with accessibility standards. Furthermore, avoid using this color alone to convey important information, as colorblind users may not perceive it correctly; always include redundant cues like text labels or icons.
Shades
Digital Color Formats
Alternative colors
- #347c5d
A lighter shade of green that offers better contrast against white backgrounds, enhancing readability while maintaining a natural aesthetic.
- #d3d3d3
A neutral grey that can be used as a background color, providing a softer and more accessible alternative to pure white while still complementing the Te Papa Green.
- #a7d9b7
A mint green to be used as secondary color.
Applications
Eco-Friendly Website Design
Te Papa Green can be effectively used in website designs for eco-friendly businesses or organizations focused on sustainability. It can be incorporated into the color scheme for backgrounds, buttons, and accents to evoke a sense of nature and environmental consciousness. However, ensure adequate contrast with text and other elements for accessibility. It can be used to highlight call-to-action elements, menu bars or create visual dividers.
Organic Product Branding
This color is suitable for branding elements related to organic products and natural cosmetics. It can be used in logos, packaging, and marketing materials to convey a sense of purity, health, and environmental responsibility. Pairing it with earthy tones and natural textures can further enhance the product's appeal and communicate its commitment to natural ingredients and sustainable practices. It’s perfect for labels and background for online shops.
Interior Design
Te Papa Green is excellent for interior design, offering a calming and refreshing element to living spaces. As an accent color it's perfect for decorative purposes, like painting one wall, adding green vases or integrating plants.