Te Papa Green
General Information about Te Papa Green
Te Papa Green, represented by the hexadecimal color code #13443B, is a dark shade of green with a muted, earthy tone. It evokes a sense of nature, tranquility, and sophistication. This color is often associated with environments like forests, gardens, and natural landscapes. In color psychology, greens are generally linked to growth, harmony, and balance. Darker shades of green, like Te Papa Green, can convey stability and maturity. The color is relatively low in saturation, making it easy on the eyes and suitable for use in both digital and print media. In addition, this color is perceived as both calming and refreshing.
The hex color #13443B, also known as Te Papa Green, presents some accessibility challenges, particularly regarding contrast. When used as text against a white background, it may not meet WCAG (Web Content Accessibility Guidelines) requirements for sufficient contrast, potentially making it difficult for users with visual impairments to read. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, it's crucial to consider the background color against which #13443B is used. To improve accessibility, consider using a lighter background or a brighter text color. Testing with accessibility tools is advisable to ensure compliance and provide an inclusive user experience. Utilizing this color for purely decorative elements poses fewer accessibility concerns.
Shades
Digital Color Formats
Alternative colors
- #2e8b57
A lighter shade of green that provides better contrast against white backgrounds, improving readability.
- #006400
A darker shade for backgrounds that enhances the visibility of white or light-colored text.
- #a9a9a9
A neutral tone that pairs well with Te Papa Green without competing for attention, ideal for secondary text or background elements.
Applications
Website Design for Environmental Themes
Te Papa Green, with its connection to nature and tranquility, lends itself beautifully to website designs focused on environmental themes, sustainable living, or outdoor adventures. It can be used for website headers, call-to-action buttons, and background accents to create a harmonious and inviting user experience. The color can be combined with other earthy tones, such as browns and beiges, to create a natural and organic feel. It's also important to consider the accessibility of this color, ensuring sufficient contrast with text and other visual elements.
Interior Design for Calming Spaces
In interior design, Te Papa Green can be employed to create a calming and refreshing atmosphere. It works well in living rooms, bedrooms, and studies, especially when paired with natural materials like wood and stone. Consider using it as an accent wall color, upholstery for furniture, or for decorative elements such as cushions and curtains. The color can promote relaxation and reduce stress, making it ideal for creating a peaceful retreat within your home. Use it to create a connection to the outdoors.
Branding for Eco-Friendly Companies
Te Papa Green can be incorporated into branding materials to convey a sense of trustworthiness, growth, and environmental responsibility. It is suitable for companies in the healthcare, wellness, or eco-friendly industries. The color can be used in logos, business cards, and marketing collateral to create a strong and consistent brand identity. Te Papa Green is able to evoke a feeling of harmony and balance, ensuring that the brand is viewed as safe and reliable by the target audience.