Persian Blue
About Persian Blue
Persian Blue, represented by the hex code #1338B7, is a deep, rich shade of blue that evokes feelings of serenity and sophistication. It is named after the historical association of blue with Persian culture, where it was commonly used in ceramics, textiles, and art. In the RGB color model, it consists of 7.45% red, 21.96% green, and 71.76% blue. This combination creates a color that is perceived as both calming and authoritative. Persian Blue can be used in a variety of design contexts to create a sense of elegance and trustworthiness. Its depth and richness make it a versatile color for both digital and print media. The color is often associated with royalty, wisdom, and stability, making it a popular choice for brands and organizations that want to project these qualities.
The hex color #1338B7, also known as Persian Blue, presents some accessibility challenges, particularly in web design. Its darkness means that using it as a background color requires very light text to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. When used for text, #1338B7 needs to be paired with a very light background to meet these standards. Careful consideration must be given to users with visual impairments, who may struggle to distinguish content when contrast is inadequate. Testing with accessibility tools is crucial to validate the color combination's compliance. Designers should consider providing alternative color schemes to accommodate users with different visual needs, ensuring an inclusive user experience. Additionally, avoid using this color as the sole indicator of interactive elements, as color blindness can prevent some users from identifying them.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Persian Blue can be used as a secondary color to highlight important sections or buttons. Its richness makes it suitable for creating a sophisticated and trustworthy feel. For example, a financial website might use this color for call-to-action buttons or headings to convey reliability. When used in moderation and paired with appropriate contrasting colors for text and interactive elements, Persian Blue can enhance the visual appeal and user experience. However, it should not be the primary background color due to accessibility concerns.
Fashion and Interior Design
In fashion, Persian Blue can be used as an accent color in clothing or accessories. A navy blue suit with Persian Blue tie could create a vibrant look. In interior design, this color can be used for accent walls or furniture to add a touch of elegance to a room. Its depth and richness make it a popular choice for creating a luxurious and inviting atmosphere. The color works well with neutral colors like white, gray, and beige, as well as with metallics like gold and silver. It could also be used in branding for companies that want to convey trust and reliability.
Branding and Marketing
In branding and marketing, Persian Blue can be used to evoke feelings of trust, stability, and sophistication. It's often used by financial institutions, tech companies, and educational organizations to project an image of authority and reliability. The color can be incorporated into logos, websites, and marketing materials to create a consistent brand identity. For example, a university might use Persian Blue in its logo and website to convey a sense of tradition and academic excellence. When combined with other colors like gold or white, it can create a luxurious and professional look.