Persian Blue

General Information about Persian Blue

Persian Blue, with the hexadecimal code #132AB7, is a deep, rich shade of blue that evokes feelings of trust, stability, and intelligence. It is commonly associated with corporate identities and brands seeking to project reliability and professionalism. The color falls within the blue color family, exhibiting a slightly purplish undertone. In color psychology, blue is often linked to serenity, peace, and loyalty. Persian Blue, with its intensity, can be particularly striking and attention-grabbing. Its use in design can create a sense of depth and sophistication. Because of it's darker nature it's mostly used on light backgrounds to ensure readability. It is used in many fields, but predominantly to visualize metrics in graphs, charts and dashboards.

The contrast ratio of #132AB7 against white is approximately 8.9:1, which provides excellent readability and meets WCAG AA standards for normal text and WCAG AAA standards for large text. However, when used against black, the contrast ratio is significantly lower, around 2.3:1, making it unsuitable for body text but potentially acceptable for decorative elements or larger headings where readability is not paramount. Ensure sufficient contrast when pairing this color with lighter shades to maintain accessibility for users with visual impairments. When using this color, also keep in mind that colorblind users might perceive it differently. Always test designs with colorblindness simulators to ensure information is accessible to everyone. Consider adding text shadows or borders to improve readability if using this color for text on a busy background.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design and Branding

  In web design, Persian Blue can be used for primary buttons and interactive elements to draw the user's eye. Its vibrant nature makes it suitable for calls to action, links, and headers. When used as a background color for sections, it provides a strong contrast, but should be paired with light text to maintain readability. In logo design, #132AB7 gives a sense of trust and stability. It's a good choice for companies that want to project an image of competence and reliability. Be cautious not to overuse it, as too much can be overwhelming. Consider accent colors like yellow or white to balance the intensity.

• Fashion and Interior Design

  In fashion, Persian Blue adds a pop of color to an outfit without being too loud. It works well as an accent color in accessories like scarves, jewelry, or shoes. It can be paired with neutral tones like grey, beige, or white to create a balanced look. In interior design, this color can be used as an accent wall in a living room or bedroom to create a focal point. It can also be used in furniture pieces like sofas or chairs to add a touch of color to the space. In graphic design, Persian Blue is great for backgrounds, illustrations, and data visualizations. It can be paired with lighter colors to create a visually appealing contrast.

• Data Visualization

  In data visualization, #132AB7 can represent key metrics or categories, making information both engaging and understandable. Its strong presence ensures important data points stand out, particularly on lighter backgrounds. It’s effective in charts, graphs, and infographics, where clarity and visual hierarchy are essential. Be mindful of accessibility by avoiding its use for smaller text or elements without sufficient contrast. For example, it could represent a department in an organization for a pie chart. This would then also provide an easy connection to the color when looking at the underlying data.

Complementary color

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