Persian Blue
General Information about Persian Blue
Persian Blue, represented by the hex code #1327D3, is a deep and vibrant shade of blue that evokes a sense of richness and sophistication. It is named after the historical association with Persian art and culture, where blue pigments have long held significance. The color is characterized by its strong saturation and depth, making it suitable for creating striking visual contrasts. In the RGB color model, Persian Blue is composed of 7.45% red, 15.29% green, and 82.75% blue. Its CMYK values are 91%, 81%, 0%, and 17%. Due to its high blue component, it falls into the blue color family and is often associated with feelings of calmness, trustworthiness, and stability. In various cultures, blue is often seen as a symbol of intelligence, serenity, and authority.
The hex color #1327D3, also known as Persian Blue, presents some accessibility challenges, primarily due to its low luminance. When used as a foreground color, it requires careful consideration of the background color to ensure sufficient contrast for readability, especially for users with visual impairments. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using a very light color like white or pale yellow as a background could help achieve acceptable contrast. However, it's always advisable to test the color combination using accessibility tools to verify compliance. When used for interactive elements like buttons or links, ensure that hover and focus states are clearly distinguishable, possibly through the addition of an outline or a change in background color. In user interfaces, avoid using #1327D3 for critical information or actions without adequate contrast.
Shades
Digital Color Formats
Alternative colors
- #3449d6
A slightly lighter shade of blue that provides better contrast on white backgrounds, improving readability and accessibility for a wider range of users.
- #2962ff
A more vibrant blue that can be used to draw attention to specific elements on a webpage or in a design, offering a visually appealing alternative while maintaining some of the original color's depth.
- #a8bfff
A softer, pastel blue offering a calming and less intense alternative for backgrounds or subtle accents, providing a more gentle visual experience.
Applications
Corporate Branding
Persian Blue (#1327D3) is excellent for creating a sophisticated and trustworthy brand identity. Its deep, rich hue evokes feelings of stability, intelligence, and authority, making it ideal for businesses in finance, technology, or consulting. Use it in logos, website headers, and marketing materials to convey professionalism and build customer confidence. Paired with neutral colors like gray or white, it can create a clean and modern aesthetic. Consider using it as the primary color for a company that wants to project an image of competence and reliability.
Web Design
In web design, Persian Blue can be used to highlight key interactive elements, such as buttons and links, drawing the user's eye and encouraging engagement. It is often used in navigation menus and call-to-action buttons because it stands out without being overly aggressive. When used sparingly and with careful consideration of contrast, Persian Blue can enhance the user experience by guiding the user through the website's content in a visually appealing way. However, always consider accessibility guidelines.
Fashion and Interior Design
In fashion, Persian Blue adds a touch of regal sophistication. It is a versatile color that can be used for both casual and formal wear. As an accent color in interior design, Persian Blue can provide a pop of color in otherwise neutral spaces. It works especially well in living rooms or studies, where it can create a calming yet refined atmosphere. Think of throw pillows, curtains, or accent walls to add visual interest.