Bunting
General Information about #13204B
The hex color code #13204B represents a dark, saturated shade of blue-purple, often referred to as 'Bunting'. It belongs to the family of blue colors and carries connotations of depth, sophistication, and mystery. In the RGB color model, it is composed of 7.45% red, 12.55% green, and 29.41% blue. In the CMYK color model, it is composed of 75% cyan, 57% magenta, 0% yellow, and 71% black. This color is often associated with qualities such as stability, trust, and intelligence, making it a popular choice for branding and design projects that aim to convey these attributes. It is a cool color with calming effects, making it useful for a multitude of applications.
The color #13204B, a deep and saturated shade of blue-purple, presents some accessibility challenges, particularly in web design. Its low lightness value (relatively dark) means it requires careful consideration of color contrast to ensure readability for users, especially those with visual impairments. When used as a background color, it necessitates very light text to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Avoid pairing this color with other dark colors as this would make text illegible and hinder the user experience. Consider providing alternative color schemes or using tools to check color contrast ratios during the design process.
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Applications
Web Design
In web design, #13204B can be used to create a sophisticated and modern aesthetic, particularly for websites related to technology, finance, or luxury goods. It can be used for backgrounds, headers, or call-to-action buttons to convey a sense of trust and stability. However, it's crucial to ensure sufficient contrast with text and other elements to maintain readability and accessibility. Its dark nature makes it a prime choice for creating dark mode designs.
Interior Design
In interior design, #13204B can be used as an accent color in rooms to add depth and richness. It pairs well with lighter colors such as cream, beige, or light gray to create a balanced and elegant space. It can be used on walls, furniture, or accessories to create a focal point and add a touch of sophistication. It's recommended to use it in moderation to avoid overwhelming the space, especially in smaller rooms.
Branding
The color can also be used for Branding, to convey trust, security and stability in Finance applications. Other fields are technology or law firms. In a logo it can be paired with light fonts to emphasize specific parts. The color can be used in letterheads or company designs.