Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #1309AB, is a deep, vivid blue color. Historically, ultramarine pigment was derived from lapis lazuli, a rare and expensive stone, making it highly prized by artists. In modern color theory, ultramarine is considered a cool color and is often associated with qualities such as depth, stability, and intelligence. Due to its intensity, it is often used sparingly in design, acting as an accent color to draw attention and create visual interest. In digital applications, understanding the nuances of this color and its potential accessibility issues is crucial for effective and inclusive design.
The color #1309AB, also known as Ultramarine, presents significant accessibility challenges, particularly in web design. Its dark hue results in a low contrast ratio when paired with lighter text colors, potentially making content difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. To improve accessibility, consider using a much lighter color for text or interface elements displayed against an Ultramarine background. Alternatively, #1309AB can be used sparingly for purely decorative elements where readability is not a primary concern. Tools like contrast checkers can help determine if color combinations meet accessibility standards. Always prioritize the needs of users with disabilities by ensuring that text and interactive elements are easily discernible.
Shades
Digital Color Formats
Alternative colors
Applications
Interior Design
Ultramarine (#1309AB) can be used to create a sophisticated and calming ambiance. It pairs well with white or light gray to create a serene environment. The deep blue color is best used as an accent color for accessories or a feature wall, creating depth and visual interest without overpowering the space. Consider pairing it with natural textures like wood or linen to add warmth and balance the coolness of the blue.
Web Design
Ultramarine can be used as a primary color for branding to convey trust, stability, and intelligence. Its depth and richness make it suitable for logos, websites, and marketing materials. It can be used sparingly for a call to action button on a website in order to create a contrast with a brighter background color. It evokes a sense of authority and sophistication, making it appropriate for companies in finance, technology, or education. It is more professional than brighter blues.
Fashion
In fashion, Ultramarine adds a touch of elegance and boldness. It is suitable for dresses, suits, or outerwear to make a strong statement. It can also be used as an accent color for accessories like scarves or handbags. Ultramarine pairs well with neutral colors like black, white, or beige, as well as metallic tones like gold or silver. When combined with denim it creates a sophisticated casual look.