Ultramarine
General Information
The hex color #1308AC, also known as Ultramarine, is a deep, vibrant shade of blue. In the RGB color model, it is composed of 7.45% red, 3.14% green, and 67.45% blue. This color is reminiscent of the pigment derived from the gemstone lapis lazuli, which has been valued since ancient times for its intense hue. Historically, ultramarine was one of the most expensive and prized blue pigments used by artists. Its rich and saturated tone makes it a popular choice in various applications, from digital design to fashion and interior decoration. This color evokes feelings of depth, stability, and sophistication, making it a versatile option for conveying trust and elegance. In color psychology, blues are often associated with calmness, trustworthiness, and intelligence.
The hex color #1308AC, also known as Ultramarine, presents significant accessibility challenges, primarily due to its low luminance. When used as a foreground color against a white background, or vice versa, it fails to meet the contrast ratios recommended by WCAG (Web Content Accessibility Guidelines) for text legibility. This means that individuals with visual impairments, such as those with low vision or color blindness, may find it difficult or impossible to read text or distinguish elements using this color. To improve accessibility, it is crucial to pair #1308AC with a much lighter color to ensure sufficient contrast, or conversely, use it with a very dark background if it serves as a light foreground. Tools such as contrast checkers can help assess and adjust color pairings to meet accessibility standards and provide a better user experience for all users.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that provides better contrast against white backgrounds, improving readability and accessibility.
A darker shade that, when used for backgrounds, can make white or light-colored text stand out more effectively.
A more vibrant color that captures attention, making it useful for highlighting important UI elements or calls to action.
Applications
UI/UX Design
Ultramarine (#1308AC) can be applied in website design to draw attention to specific interactive elements like call-to-action buttons or navigation links. Its vibrant nature makes it suitable for highlighting key functionalities. However, mindful usage is essential to ensure readability and visual comfort. In UI design, this can serve as a background for banners or headers to establish a bold visual identity, especially for brands aiming to convey reliability and innovation. The color should be carefully counterbalanced with more neutral shades to prevent visual fatigue and maintain an accessible user interface.
Fashion and Interior Design
In the realm of fashion, Ultramarine can be a striking choice for statement pieces such as dresses, suits, or accessories. It works particularly well in evening wear, creating a sense of sophistication and allure. In interior design, using Ultramarine as an accent color, such as for cushions, throws, or artwork, can inject a touch of elegance and depth into a room without overwhelming the space. Its bold character can contrast well with neutral palettes, bringing energy and focus to specific areas. When used thoughtfully, Ultramarine can elevate the overall aesthetic, lending a feeling of luxury and sophistication to the ambiance.
Brand Design
Ultramarine is a valuable asset for brand design, effectively conveying trust and professionalism. It's often seen in logos for financial institutions, tech companies, and educational organizations. When designing marketing materials, Ultramarine can be used for creating captivating visuals and backgrounds, making information stand out. Using this color in presentations and marketing campaigns helps to establish a sophisticated and reliable brand identity, supporting strategic messaging.