Asphalt
General Information about #13070C
#13070C, also known as Asphalt, is a very dark and desaturated shade of red. It belongs to the black color family due to its extremely low lightness value. In the RGB color model, it is composed of 7.45% red, 2.75% green, and 4.71% blue. In the CMYK color model, used for printing, it consists of 0% cyan, 63% magenta, 37% yellow, and 93% black. This color evokes a sense of somberness, depth, and subtle sophistication. Its muted nature makes it a versatile choice for backgrounds and accents where a strong visual statement is not desired. It finds its application in various design fields that requires a subtle and elegant appearance.
The color #13070C, a very dark and desaturated red, presents significant accessibility challenges, especially in web design. Due to its extremely low luminance, it provides insufficient contrast against typical light-colored backgrounds like white or light gray. This lack of contrast makes text and other visual elements difficult to read for users with visual impairments, including those with low vision, color blindness, or age-related vision loss. To improve accessibility, it is crucial to avoid using #13070C for text or interactive elements unless paired with a very light color that provides a contrast ratio meeting WCAG (Web Content Accessibility Guidelines) standards. Tools like contrast checkers can help determine if the color combination meets accessibility requirements. Using lighter color variants, increasing the font size, or adding borders can also help.
Shades
Digital Color Formats
Alternative colors
Applications
Web, Interior, and Fashion Design
In web design, #13070C can be used sparingly as an accent color for backgrounds or borders to evoke a sense of mystery or sophistication. However, it should not be used for primary text or interactive elements due to its low contrast. It can be combined with lighter neutral colors to create a visually appealing dark theme. In interior design, this color can be used in small doses, such as for decorative items or accent walls, to add depth and richness to a space. It pairs well with metallic accents and natural materials like wood and leather. In fashion, #13070C can be used for evening wear or accessories, offering a subtle and understated elegance.
Branding and Graphic Design
In branding, it can represent solidity and resilience. Consider using it for logos or elements where you want to convey a sense of reliability, though use sparingly and with careful attention to contrast. This color is also suitable for creating a vintage or industrial aesthetic in graphic design projects. It can be used to add a touch of nostalgia or grit to designs, especially when combined with distressed textures and typography. Furthermore, the color is often seen in film and photography to convey a somber or serious mood. It can be used to create a dramatic effect and enhance the emotional impact of visual storytelling.
Landing Page Design
This color can be used as background for landing pages. It can also be used as color for call to action buttons. However, be aware of the contrast and the accessibility of the color. Use a lighter color as font color to provide sufficient contrast. It is importatnt to test the application on different screens to ensure accessibility standards are met.