Ultramarine

General Information about Ultramarine (#130395)

Ultramarine, represented by the hex code #130395, is a deep, vivid blue color named after the pigment originally made from lapis lazuli. This pigment was highly valued and expensive, historically used in Renaissance paintings, and reserved for important figures or elements, especially the Virgin Mary's robes. In modern color theory, Ultramarine is considered a cool color, often associated with depth, stability, and trust. Its intense hue makes it suitable for creating a sense of sophistication and can be used to evoke feelings of calmness or authority. In digital design, Ultramarine can be used sparingly as an accent color to draw attention to specific elements or to create a visually appealing contrast with lighter shades. Due to its darkness, it requires careful consideration for accessibility, especially when used for text or interactive elements. Using lighter hues can enhance readability and contrast.

The hex color #130395, also known as Ultramarine, presents significant accessibility challenges, especially when used for text or interactive elements. Its very dark hue results in a low contrast ratio against typical light backgrounds, failing to meet WCAG (Web Content Accessibility Guidelines) standards for readability. To ensure accessibility, it's crucial to pair it with very light colors, such as white (#FFFFFF) or very light grays, to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using contrast checker tools is recommended to verify compliance. Avoid using this color for crucial information or actions without adequate contrast. For users with low vision or color blindness, the lack of contrast can make content nearly invisible. In situations where Ultramarine is essential for branding, consider using it sparingly for decorative purposes and providing alternative, high-contrast color schemes for users who require them. Ensuring sufficient contrast benefits all users by making content more easily readable. Besides contrast, consider the color combinations with Ultramarine, using colorblindness simulator tools to verify the accessibility.

Shades

Digital Color Formats

Alternative colors

Applications

• Financial Web Application Design

  Ultramarine, with its deep and rich tone, can be used to evoke a sense of sophistication and trust in financial web applications. Use it for headings, key call-to-action buttons, and graphic elements to create a professional and reliable interface. Balance it with lighter shades of gray or white to ensure readability and maintain a clean design. It is crucial to avoid overuse, as the intensity can be overwhelming. Instead, use it strategically to highlight important features and guide the user's eye. In charts and data visualizations, Ultramarine can be used to represent key metrics or trends, adding visual impact and reinforcing the importance of the information. Combining with pastel hues can create a more soothing tone.

• Educational Website and App Design

  Ultramarine embodies creativity and knowledge, making it suitable for educational websites and apps. Integrate the color into the logo, navigation menus, and interactive elements to create a cohesive visual identity. Use it as a background accent with a subtle opacity to avoid overwhelming the content. In e-learning platforms, Ultramarine can be utilized to highlight important concepts, differentiate sections, and enhance the user experience. Employing the color consistently throughout the platform reinforces brand recognition and creates a sense of familiarity for learners. To ensure accessibility, use a contrasting color, such as white or yellow, for text and icons. Ultramarine can create an intuitive and inviting learning environment.

• Cosmetic Packaging and Design

  Ultramarine can be incorporated into cosmetic packaging design to convey luxury and sophistication. Use it for product labels, containers, and boxes to attract customers seeking high-end beauty products. Pair it with gold or silver accents to enhance the sense of exclusivity and elegance. When designing makeup palettes, include Ultramarine as a bold and versatile shade that complements a range of skin tones. In advertising campaigns, use Ultramarine to highlight the brand's commitment to quality and innovation. To create a visually appealing display, combine Ultramarine packaging with products featuring complementary colors. Ultramarine evokes a sense of trust and sophistication, making it a great choice for luxury beauty products.

Complementary color

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