Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #13019A, is a deep, rich blue color historically derived from the pigment made by grinding lapis lazuli stone. Its name literally means "beyond the sea" because the pigment was originally imported into Europe from Asia. In the RGB color model, #13019A is composed of 7.45% red, 0.39% green, and 60.78% blue. In the CMYK color model, it is comprised of 88% cyan, 99% magenta, 0% yellow, and 39% black. This color is part of the blue color family and is known for its strong, intense hue. It evokes feelings of trust, authority, and intelligence. Ultramarine is frequently used in art, design, and branding to convey these qualities. Its unique depth and saturation make it a popular choice for creating visually striking and memorable designs.
The hex color #13019A, also known as Ultramarine, presents significant accessibility challenges due to its very dark hue. When used as a foreground color for text, it necessitates a very light background to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Ultramarine's inherent darkness makes it difficult to achieve these ratios with many background colors. Therefore, it's crucial to carefully select a very light background color and rigorously test the contrast ratio to meet accessibility standards. Using tools like contrast checkers is highly recommended. Avoid pairing it with mid-tone or dark colors to prevent readability issues for users, especially those with visual impairments. Consider alternatives or modifications to this color to improve accessibility if contrast requirements cannot be met. Furthermore, provide alternative text descriptions for any images or graphical elements using this color to ensure inclusivity for screen reader users.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that maintains a similar aesthetic but offers better contrast against various background colors.
A more neutral color that provides better contrast for text and is easier to incorporate into different design schemes.
A softer blue that is more versatile and can be used in a wider range of applications while maintaining visual appeal.
Applications
Corporate Branding
Ultramarine can be used to create a sophisticated and elegant aesthetic. It is a very suitable color for branding materials, such as logos and business cards, for companies that want to project an image of trust and reliability. The color can also be used in website design to create a professional and trustworthy atmosphere. However, be mindful of accessibility when using it for text.
Fashion Design
Ultramarine can be incorporated into clothing and accessories to add a touch of elegance and sophistication. It works well in formal wear and can be paired with neutral colors like gray, black, and white for a polished look. It can also be used as an accent color in more casual outfits to add depth and interest. It's crucial to balance it with lighter shades to prevent the outfit from appearing too dark or overwhelming.
Interior Design
In interior design, Ultramarine can be used to create a calming and sophisticated atmosphere. It works well as an accent color in rooms with neutral walls and furniture. Consider using it for throw pillows, curtains, or artwork to add a pop of color without overwhelming the space. It can also be used in larger doses in rooms with ample natural light.