Denim

General Information about Denim (#124DD4)

The hexadecimal color code #124DD4 represents a shade of blue commonly referred to as Denim. It is composed of 7.06% red, 30.2% green, and 83.14% blue. In the RGB color model, #124DD4 consists of 7.06 red, 30.2 green, and 83.14 blue. When converted to CMYK, it comprises 92% cyan, 64% magenta, 0% yellow, and 17% black. This color is often associated with feelings of trust, loyalty, and stability. It's a versatile color that is widely used in various design contexts, from web interfaces to branding materials, because of its calming and reliable aesthetic, often evoking professionalism and confidence. Due to its deep and rich hue, #124DD4 should be used carefully with considerations for contrast and accessibility when applied in user interfaces or digital content.

The hex color #124DD4, also known as Denim, presents several accessibility considerations for web developers. Its relatively low luminance can create insufficient contrast against light backgrounds, potentially making text or interactive elements difficult to perceive for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. To ensure accessibility, it's crucial to pair #124DD4 with a very light background color or use it sparingly for purely decorative elements. Alternatively, using a darker shade of blue for text on a white background would improve the readability for users with low vision. Testing the color combination with accessibility tools is highly recommended to verify compliance with accessibility standards, improving the user experience for all visitors.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Headers and Footers

  Denim (#124DD4) can be effectively used in website headers and footers to create a calming and professional aesthetic. The deep blue hue conveys trust and stability, making it ideal for businesses in finance, technology, or education. Employing this color in these areas provides a consistent visual experience, anchoring the page and making it visually appealing. The color also works well for calls-to-action (CTAs) if paired with a contrasting color for the text to ensure readability, encouraging user interaction and improving conversion rates, as the color evokes reliability.

• User Interface Elements

  In user interface design, Denim (#124DD4) can be applied to navigational elements such as buttons, menus, and progress bars. The color provides a clear visual cue, guiding users through the interface and making it intuitive to navigate. For example, a button using this color would stand out on a mostly white page, indicating clearly that it is an interactive element. However, one must ensure sufficient contrast for text overlaid on the buttons and elements to maintain accessibility for users with visual impairments.

• Branding Materials

  Denim is a great color for branding materials as it elicits a sense of trust, stability, and intelligence. For example, in creating a brand identity for an educational or financial service, a logo and marketing collateral using #124DD4 would help reinforce brand values to potential customers. The color can be paired with neutrals or contrasting vibrant colors to create a professional yet unique visual identity. It’s a versatile color that will work well across different applications, from business cards to website designs.

Complementary color

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