Te Papa Green
General Information about Te Papa Green
The hex color #124B39, also known as Te Papa Green, is a dark, subdued shade of green that evokes a sense of nature, tranquility, and earthiness. It belongs to the green color family and is characterized by its relatively low saturation and brightness. In the RGB color model, #124B39 is composed of 7.1% red, 29.4% green, and 22.4% blue. In the CMYK color model, it consists of 76% cyan, 0% magenta, 24% yellow, and 71% black. This color is commonly associated with growth, harmony, and stability, making it a popular choice for branding and design projects that aim to convey these qualities. Its muted tone allows it to be versatile and easily paired with other colors, especially in palettes seeking a natural or organic feel.
The hex color #124b39, also known as Te Papa Green, presents some accessibility challenges, particularly when used as text on a white background. Its relatively low luminance value of around 9% means that the contrast ratio against a white background (luminance value of 100%) is lower than the WCAG recommended ratios for text. For normal-sized text (below 18pt or 14pt bold), the contrast ratio should be at least 4.5:1, while for large text (18pt and above, or 14pt bold and above), it should be at least 3:1. Using #124b39 for text on a white background may not meet these ratios, potentially causing readability issues for users with visual impairments. To improve accessibility, consider using a lighter shade of green or a darker background color to increase the contrast ratio. Alternatively, use this color more for graphical elements or as an accent, avoiding its use for important text.
Shades
Digital Color Formats
Alternative colors
- #2e8b57
A slightly lighter green that provides better contrast against white backgrounds while maintaining a similar aesthetic.
- #003300
A darker shade of green that ensures sufficient contrast, especially when used as a background color.
- #556b2f
A muted olive green that offers a more neutral tone while remaining in the green color family.
Applications
Eco-Friendly Website Design
Te Papa Green can be employed to evoke a sense of nature and tranquility in website designs for eco-friendly brands or sustainable products. It’s suitable for backgrounds, borders, or accent colors. This shade, reminiscent of lush foliage, is great for creating a calming user experience. It's also suitable for web elements like buttons and headings, particularly when paired with complementary colors for contrast and visual appeal. The color is ideal for companies and organisations that want to communicate reliability and stability.
Calming Interior Design
This shade of green is perfectly suited for designing a sophisticated and calming interior. Employ it as an accent wall color in living rooms or bedrooms, complemented by natural wood furnishings and plenty of light. The color, evocative of natural landscapes, creates a relaxing atmosphere and a sense of harmony within the space. Consider pairing it with earthy tones like beige, cream, or light gray to create a balanced and inviting ambiance. Furthermore, use it in textiles like curtains, cushions, or throws to add subtle pops of color.
Elegant Fashion Design
The color can be used in fashion design to add a touch of understated elegance to clothing and accessories. This shade is ideal for creating timeless pieces that exude sophistication and style. Use it as the main color for garments like dresses, skirts, or blouses, or as an accent color for accessories like scarves, belts, or handbags. The color pairs well with neutral tones like black, white, or gray, as well as with earthy colors like brown, beige, or olive green. Experiment with different textures and fabrics to add depth and interest to your designs.