Te Papa Green
General Information
The hex color code #124B35, also referred to as Te Papa Green, is a dark shade of green, embodying a sense of nature and tranquility. It is composed of 7.1% red, 29.4% green, and 21.2% blue. In the RGB color model, this translates to (18, 75, 53). The corresponding CMYK values are (76, 0, 29, 71). This color is commonly associated with earthiness, stability, and growth. It's often used in designs that aim to evoke a sense of calmness, reliability, and connection to the natural world. Due to its muted tone, it works well in backgrounds or as an accent color to create a subtle, organic feel.
The color #124B35, also known as Te Papa Green, presents some accessibility challenges due to its relatively low lightness value. When used as text on a white background, it may not meet the contrast ratios recommended by WCAG for level AA compliance, especially for users with moderate visual impairments. A contrast ratio of at least 4.5:1 is generally recommended for normal-sized text. Therefore, it's advisable to use a lighter background or a brighter text color to ensure readability. For larger text (14pt bold/18pt regular and up), a contrast ratio of 3:1 is acceptable. Considering this color for interactive elements, such as buttons or links, sufficient contrast is vital to ensure users can easily identify and interact with them. Providing alternative color schemes or themes can also greatly improve accessibility for users with different visual needs. Tools and online checkers can help to assess color contrast ratios and make informed decisions.
Shades
Digital Color Formats
Alternative colors
- #2e8b57
A slightly lighter green that provides better contrast against white backgrounds, improving readability for users with visual impairments.
- #a3b18a
A desaturated green which can be used as a background color, paired with darker text for improved accessibility.
- #3cb371
A brighter shade of green that stands out more, making it suitable for interactive elements or highlights.
Applications
Website Design for Environmental Themes
Te Papa Green, with its earthy and natural tone, can be used to create a serene and calming atmosphere in website designs related to nature, environmental conservation, or sustainable living. It works well for backgrounds, accents, and even call-to-action buttons, provided that sufficient contrast is maintained for readability. This color evokes a sense of tranquility and can be paired with other natural hues like browns, creams, and lighter greens to achieve a cohesive and harmonious look. Additionally, it can be strategically used in infographics to highlight environmental data or ecological facts.
Interior Design for a Natural Ambiance
This color can be applied to create a sophisticated and nature-inspired look in interior design. It is suited for accent walls, upholstery, or decorative elements in living rooms, bedrooms, or studies. The shade pairs well with natural materials like wood, stone, and bamboo, creating a calming and harmonious environment. It can also be used in commercial spaces such as spas or wellness centers to promote relaxation and well-being. Consider using it in combination with neutral tones like beige or light gray to balance the intensity of the green.
Fashion Design for Nature-Inspired Apparel
Te Papa Green offers a versatile option for fashion design, suitable for creating both casual and elegant outfits. This color can be used for dresses, skirts, trousers, or accessories, providing a refreshing and nature-inspired look. It pairs well with neutral colors like white, beige, or gray, as well as complementary colors like burgundy or gold for a more vibrant and eye-catching ensemble. The shade is also suitable for outdoor or activewear, reflecting a sense of natural performance and sustainability.