Te Papa Green
General Information about #124545
The hex color #124545, also referred to as Te Papa Green, is a dark shade of teal or cyan-green. It is composed of 7.1% red, 27.1% green, and 27.1% blue. In the RGB color model, it has the values (18, 69, 69). In the CMYK color model, it is composed of 74% cyan, 0% magenta, 0% yellow, and 73% black. The color is often associated with nature, tranquility, and stability, making it suitable for various applications, including branding and design. Its name, Te Papa Green, suggests a connection to New Zealand's national museum, Te Papa Tongarewa, potentially reflecting the natural landscape of the region. Its hexadecimal value makes it precise to use in all digital applications, such as websites, graphic design and digital art.
The hex color #124545, also known as Te Papa Green, presents some accessibility challenges. Its relatively low luminance can result in insufficient contrast when used with light text, making it difficult for users with visual impairments to read. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #124545 as a background color, it's crucial to pair it with a sufficiently light text color, such as white (#FFFFFF), to ensure readability. Alternatively, for dark text, a much lighter shade of green or a neutral color should be chosen. Tools like contrast checkers can help verify compliance with accessibility standards and identify suitable color pairings to improve the user experience for individuals with visual disabilities. Consider increasing the font size or adding a text shadow to further enhance legibility.
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Digital Color Formats
Alternative colors
Applications
Website Design for Environmental Organizations
In web design, #124545 can be utilized to create a calming and natural aesthetic for websites related to environmental conservation or outdoor activities. It works well for background elements, such as headers or footers, when paired with lighter text to maintain readability. The color evokes a sense of tranquility and can enhance the overall user experience by providing a visually appealing and harmonious interface. It can also be used for icons and decorative elements to add a touch of sophistication and eco-friendliness to the design. However, careful consideration of contrast is essential to ensure accessibility.
Interior Design for Relaxation Spaces
In interior design, Te Papa Green can serve as an accent color in rooms designed to promote relaxation and focus, such as home offices or meditation spaces. It can be incorporated through wall paint, furniture upholstery, or decorative accessories like cushions and throws. The color's calming properties can help reduce stress and create a serene atmosphere. Pairing it with natural materials like wood and stone can further enhance the connection to nature and promote a sense of well-being. Use it sparingly to avoid overwhelming the space, and consider complementing it with neutral tones like beige or off-white for a balanced look.
Eco-Friendly Packaging
Te Papa Green can be used for eco-friendly product packaging to highlight the brand's commitment to sustainability. The color conveys a sense of nature and environmental responsibility, making it an excellent choice for products marketed to environmentally conscious consumers. Combine it with recycled materials and minimalist designs to further reinforce the brand's message. This approach can help attract and retain customers who value sustainability and are looking for products that align with their values.