Te Papa Green
General Information
The hexadecimal color #12453C, also known as Te Papa Green, is a dark shade of green. In the RGB color model, it consists of 7.06% red, 27.06% green, and 23.53% blue. In the CMYK color model, it is composed of 74.04% cyan, 0% magenta, 13.03% yellow, and 72.94% black. This color is often associated with nature, tranquility, and environmental awareness. It finds applications in various design fields, ranging from web development to interior decoration, due to its earthy and calming properties. Its hex code makes it easy to use in digital design, while its CMYK values facilitate its use in print media.
The color #12453C, also known as Te Papa Green, presents some accessibility considerations for web development. Its relatively low luminance value means it requires careful pairing with text and background colors to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. When using #12453C as a background, consider using light text colors like white (#FFFFFF) or very light grays to meet these contrast requirements. Tools like WebAIM's Contrast Checker can be used to verify the contrast ratio. For users with visual impairments, poor contrast can make it difficult to read content. Also, avoid using this color as the sole indicator for interactive elements like links or buttons; provide additional cues such as underlines or borders to ensure usability for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, Te Papa Green can serve as an accent color to highlight calls to action or important information. Its natural feel makes it suitable for websites promoting environmental causes, organic products, or outdoor activities. However, due to its darkness, it should be used sparingly, often paired with lighter background colors and contrasting text to maintain readability and visual balance. In UI design it could be used for subtle status indicators or progress bars.
Interior Design Accent
In interior design, Te Papa Green evokes a sense of tranquility and connection to nature. It can be used as a wall color in bedrooms or living rooms to create a calming atmosphere. It pairs well with natural materials like wood and stone, as well as other earthy tones such as browns and beiges. It could also be used for accent pieces such as cushions and throws to add a pop of color to a neutral space. In fashion it could be used for accessories.
Branding
Te Papa Green can be used in branding for businesses that want to convey a sense of eco-friendliness, sustainability, or natural beauty. It works well for logos, websites, and marketing materials for companies in industries such as organic food, renewable energy, and outdoor recreation. It is essential to pair it with complementary colors and fonts to create a cohesive and visually appealing brand identity, and to test in different sizes and materials.