Te Papa Green
General Information about Te Papa Green
The hex color #12453B, commonly referred to as Te Papa Green, is a dark shade of green with a subtle earthy undertone. It is composed of 7.1% red, 27.1% green, and 23.1% blue. In the RGB color space, it translates to (18, 69, 59). This color is often associated with nature, tranquility, and stability, making it a popular choice in designs that aim to evoke a sense of calm and harmony. In terms of color theory, Te Papa Green sits between green and cyan on the color wheel. Its muted tone provides a sophisticated and understated aesthetic, differentiating it from brighter, more vibrant greens. The color can be used to promote relaxation and reduce stress.
The hex color #12453B, also known as Te Papa Green, presents some accessibility challenges, particularly regarding color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This green hue is relatively dark, which often necessitates using a light color for text to meet accessibility standards. Tools like contrast checkers can assist in verifying compliance. Also, avoid relying solely on color to convey information; use supplementary cues like text labels or icons to accommodate users with color vision deficiencies. Careful consideration will ensure the content is accessible to a broader audience, including individuals with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Footers
In web design, Te Papa Green (#12453B) can be effectively used for website headers and footers to establish a sense of sophistication and environmental consciousness. When using it as a background color for these sections, complement it with light-colored text to maintain readability and accessibility. Buttons and other interactive elements can also benefit from this green, especially when aiming for a nature-inspired or eco-friendly aesthetic. Ensure sufficient contrast with text and surrounding elements to make the buttons easily distinguishable.
Eco-Friendly Branding
Te Papa Green, due to its natural and calming feel, can be used as the primary color in logos for eco-friendly brands. The colour can be paired with earthy tones to create an organic brand presence. This can be particularly effective for companies that focus on sustainability, conservation or organic products. In addition, it can be used in marketing materials, such as brochures and social media posts, reinforcing the brand's commitment to environmental responsibility.
Nature-Inspired Interior Design
Because of its natural and grounded feel, this color works great as a primary or secondary color for interior design, specifically when aiming for nature-inspired themes. It may be used in living rooms, studies, or bedrooms to create a relaxing and harmonic atmosphere. For example it may be used as the wall color and is combined with wooden furniture and natural textiles such as cotton and linen.