Te Papa Green
General Information about Te Papa Green
The hexadecimal color code #124345, also known as Te Papa Green, is a dark, muted shade of green-cyan. It is composed of 7.1% red, 26.3% green, and 27.1% blue. In the RGB color model, this translates to 18 red, 67 green, and 69 blue. The CMYK representation is 0.74 cyan, 0.03 magenta, 0.00 yellow, and 0.73 black. This color is often associated with nature, tranquility, and stability. Its relatively low saturation gives it a subtle, earthy feel, making it suitable for designs that aim to convey a sense of calmness and reliability. Te Papa Green is a versatile color that can be used in various applications, from web design to branding, where a natural and understated aesthetic is desired.
The color #124345, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio is quite low, making it difficult for users with visual impairments to read comfortably. To improve accessibility, consider using a lighter shade of green or a darker background color to increase the contrast ratio to meet WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Also, avoid relying solely on color to convey important information; use text labels or icons as alternative cues. Providing sufficient contrast ensures a more inclusive and user-friendly experience for individuals with varying visual abilities. Testing with accessibility tools can help validate the effectiveness of color choices.
Shades
Digital Color Formats
Alternative colors
- #2e5b5d
A slightly lighter shade of green that maintains the earthy feel while offering improved contrast against light backgrounds.
- #0a2f31
A darker shade of green that provides better contrast when used as a background color or for text.
- #808080
A neutral gray that can be paired with Te Papa Green to create a balanced and accessible color scheme.
Applications
Eco-Friendly Website Design
Te Papa Green can be effectively used in website designs for environmental organizations or sustainable businesses to convey a sense of nature and responsibility. Its subtle hue works well in backgrounds, headers, and accent elements, creating a calming and trustworthy atmosphere. Pair it with natural textures and earthy tones to enhance the overall theme. Ensure sufficient contrast with text elements for readability. The color evokes feelings of growth, stability, and harmony, making it suitable for brands focused on eco-friendly practices and conservation efforts. Consider incorporating it into infographics and data visualizations related to environmental topics.
Natural Interior Design
In interior design, #124345 can be applied to create a soothing and natural ambiance in living spaces. It works well as an accent wall color, especially in rooms with ample natural light. Pair it with wooden furniture and natural fabrics like linen and cotton to enhance the organic feel. The color promotes relaxation and a connection to nature, making it suitable for bedrooms or reading nooks. Consider using it in combination with lighter, neutral colors to prevent the space from feeling too dark. Incorporate indoor plants to complement the green hue and bring the outdoors in.
Sustainable Product Branding
Te Papa Green is a great choice for branding related to sustainable products. It evokes feelings of nature and responsibility. Consider using it on product packaging, marketing materials, and social media graphics. Ensure your branding aligns with your company values and resonates with your target audience. Using this color, combined with sustainable production practices, can strengthen your brand reputation and attract eco-conscious consumers.