Elephant
General Information
The hexadecimal color code #12354c, also known as "Elephant" due to its resemblance to the skin color of an elephant, is composed of 7.1% red, 21.2% green, and 29.8% blue. In the RGB color model, this translates to 18 red, 53 green, and 76 blue. When converted to the CMYK color model, #12354c consists of 76.32% cyan, 30.26% magenta, 0% yellow, and 70.2% black. This dark, muted shade of blue-gray is often associated with qualities such as stability, sophistication, and calmness. Colors like #12354c are prevalently used to convey trustworthiness, which is why the specific hue is a frequent choice for corporate branding and websites where reliability is a key message. The perceived somberness of this color is also the reason why it is commonly utilized in design elements that necessitate gravity.
The hex color #12354c, often referred to as "Elephant", presents some accessibility challenges. Its relatively low luminance value indicates that it's a darker shade, which means that text rendered in this color on a white or light background may offer insufficient contrast for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. Therefore, it's advisable to use #12354c with lighter text colors such as white or very light grays to ensure adequate contrast ratios, ideally aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. When using this color for interactive elements like buttons or links, ensure that the color difference between the normal state and hover/focus states is significant enough to be perceivable by users. Testing with accessibility tools and simulations is recommended to validate the color's usability for all users, including those with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #12354c can serve as a sophisticated background color for website headers or footers, creating a sense of depth and elegance. It pairs well with minimalist designs and can highlight content effectively when used sparingly. For example, a technology company might use this color in its branding to convey stability and innovation. Furthermore, this hue could be applied to buttons or call-to-action elements on a landing page to draw attention without being overly aggressive, especially when complemented with a brighter accent color. Additionally, in data visualizations, #12354c can represent a specific category or data series, ensuring clarity and distinction within complex charts and graphs. Its subdued nature also makes it suitable for use in charts and graphs where it needs to be subtle, but needs to stand out.
Interior Design, Fashion and Beauty
In interior design, #12354c can be used as an accent wall color in a modern living room or bedroom. It evokes a sense of calmness and pairs well with lighter furniture and décor. Alternatively, it can be used for upholstery on sofas or chairs to add a touch of sophistication. In fashion, this color can be used for elegant evening wear or professional business attire, often paired with silver or gold accessories. Beauty applications include using #12354c as an eyeshadow color for a smoky eye look or as a nail polish color for a chic and understated style. Furthermore, #12354c may serve well as a color for packaging that needs to convey a certain reliability.
UI design
In the realm of user interface design, the color #12354c, also known as Elephant, is perfectly suited for creating a clean, professional, and subtly branded user experience. Consider employing it as the primary background color for dashboard interfaces or data-heavy applications. Its dark and unobtrusive nature allows charts, graphs, and other data visualizations to stand out prominently. Alternatively, one can also use it as a secondary color for highlighting important sections or call-to-action buttons within the interface. Its subtle tone ensures that users are guided without being visually overwhelmed.