Hunter Green
General Information about Hunter Green (#122312)
The hex color #122312, commonly known as Hunter Green, is a dark shade of green. In the RGB color model, it is composed of 7.1% red, 13.7% green, and 7.1% blue. In the CMYK color model, its composition is 48% cyan, 0% magenta, 48% yellow, and 86.3% black. This color is often associated with nature, forests, and the outdoors, lending it a sense of tranquility and stability. Hunter Green gets its name from its traditional use in hunting attire, providing camouflage in wooded environments. Its understated elegance makes it a popular choice for both fashion and interior design, conveying sophistication and a connection to the natural world. The color is also used in corporate branding to suggest reliability and trustworthiness.
The hex color #122312, a deep shade of hunter green, presents specific accessibility considerations for web developers. Its low luminance necessitates careful pairing with text and other foreground elements to ensure sufficient contrast, ideally adhering to WCAG guidelines. Using white or very light hues for text on a #122312 background is highly recommended. Avoid using this color for interactive elements without clear visual cues beyond color alone, as users with color vision deficiencies may struggle to perceive them. Providing supplementary indicators, like borders or text labels, alongside color changes on hover or focus states, will significantly improve usability for all users. Thoroughly testing color combinations with accessibility evaluation tools can help identify and resolve potential contrast issues before deployment. Consider also the context in which the color is used, as its darkness might cause eye strain in low-light environments if used extensively.
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Applications
Web Design, Interior Design, and Fashion
Hunter green, represented by #122312, evokes feelings of nature, sophistication, and stability. In web design, it can be effectively used for websites related to environmental organizations, outdoor equipment retailers, or financial institutions seeking to project an image of reliability. It is particularly well-suited for header backgrounds or sidebar accents, providing a sense of depth and visual interest without being overly distracting. In interior design, #122312 can be incorporated into wall paint, furniture upholstery, or decorative accents to create a calming and grounding atmosphere. In fashion, it serves as a classic and versatile color choice for outerwear, accessories, or even formal wear, often associated with a timeless and refined style.
Beauty and Cosmetics
In the beauty industry, hunter green, #122312, can be utilized in makeup palettes for eyeshadows, offering a range of looks from subtle smoky eyes to bold, nature-inspired styles. It can also be featured in nail polish collections, providing a sophisticated alternative to traditional dark shades. Furthermore, brands that focus on organic or eco-friendly products often use this color in their packaging to communicate their commitment to natural ingredients and sustainable practices. Its association with nature makes it ideal for branding products aimed at appealing to consumers interested in environmental responsibility.
Branding
In the branding of companies that want to present a grounded, sophisticated, and reliable image, using Hunter Green can communicate a sense of longevity and trustworthiness. This can work well in company logos, marketing materials and website design. Because of the colors association with nature and growth, Hunter Green can be used to evoke feelings of sustainability and eco-friendliness. It's a good choice for companies focusing on organic, sustainable or nature-inspired themes.