Dark Blue
General Information about #121BD4
The hexadecimal color #121BD4 is a dark shade of blue, often associated with feelings of trust, stability, and intelligence. In the RGB color model, it is composed of 7.06% red, 10.98% green, and 83.14% blue. This color is primarily used in digital applications and web design, but its use requires careful consideration of accessibility standards due to its low luminance. The color is often perceived as professional and secure, making it suitable for corporate branding and financial institutions. However, the dark nature of the color requires careful consideration of color contrast to ensure text remains readable. Color #121BD4 can invoke both positive and negative reactions, with people associating it with sadness or loneliness, so the context is very important.
The hex color #121BD4, a dark blue, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it requires very light text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text, and 3:1 for large text, as per WCAG guidelines. Using a color contrast checker is crucial to verify compliance. For users with visual impairments, including those with low vision or color blindness, insufficient contrast can make content difficult or impossible to perceive. Avoid pairing this dark blue with other dark colors. Consider using it sparingly for decorative elements rather than critical information if contrast cannot be adequately addressed. Providing alternative text descriptions for images or icons that use this color is another important aspect of inclusive design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and UI
In web design, #121BD4 can be used for creating a sense of depth and sophistication, especially in header backgrounds or call-to-action buttons. However, it's essential to ensure sufficient contrast with text and other elements for readability. It could also be incorporated in data visualizations to represent specific categories or highlight important information. In user interface design, this dark blue can serve as a primary brand color, creating a sense of trust and security among users, as long as accessibility considerations are carefully addressed.
Fashion and Interior Design
In the fashion industry, #121BD4 could be used as an accent color in clothing designs or as a dominant color for evening wear. It exudes elegance and sophistication and can be paired with neutral colors like gray, white, or black. For interior design, this color works well in creating accent walls, furniture pieces, or decorative elements in a modern or contemporary style setting. In the beauty industry, it can be used for eye shadow or nail polish, creating a dramatic and bold look.
Brand Identity
This color is very suitable for creating a calm and trustworthy atmosphere. For a creative agency which is specialized in creating a feeling of security, this color is very suitable for logo design and web design. In combination with white text, it creates an attractive and professional look. Keep in mind to create enough contrast to ensure the accessibility of the website and brand.