Dark Blue
General Information about #121AD4
The hexadecimal color #121AD4, also known as a dark shade of blue, is composed of 7.1% red, 10.2% green, and 83.1% blue. In the RGB color model, this translates to 18 red, 26 green, and 212 blue. In the CMYK color model, it is composed of 91.4% cyan, 87.7% magenta, 0% yellow, and 16.9% black. The color has a hue angle of 234.6 degrees, a saturation of 88.9%, and a lightness of 45.7%. This hexadecimal color is often associated with feelings of trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. In color psychology, blue is seen as beneficial to the mind and body. It slows human metabolism and produces a calming effect. It is strongly associated with tranquility and calmness.
The color #121AD4, a deep shade of blue, presents several accessibility considerations, particularly in web design. Its relatively low luminance can create insufficient contrast when paired with lighter colors, making text difficult to read for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. When using #121AD4 as a background, it's crucial to choose a text color that provides adequate contrast. White or very light shades of yellow or green might be suitable options. Tools like contrast checkers can help ensure compliance with accessibility standards. Also, avoid using this color as the sole indicator of important interactive elements, as users with color blindness may not perceive it. Providing additional cues, such as labels or icons, is crucial for ensuring inclusive design.
Shades
Digital Color Formats
Alternative colors
- #5865f2
A lighter shade of blue that provides better contrast against dark text, making it more readable.
- #2979ff
A more vibrant blue that can draw attention to important elements without sacrificing readability.
- #64b5f6
A softer blue that can create a calming and approachable feel, suitable for backgrounds or subtle accents.
Applications
User Interface Design
In user interface design, #121AD4 can be used to highlight primary action buttons or navigation elements, providing a clear visual cue to users. Its depth conveys a sense of importance and reliability, making it suitable for interfaces requiring a strong and trustworthy feel. However, it's important to use it sparingly and strategically, as overuse can overwhelm users and detract from the overall user experience. Consider pairing it with lighter, more neutral colors to create a balanced and accessible design.
Fashion Design
In fashion, #121AD4 can be used to create sophisticated and elegant looks. It can be incorporated into evening wear or formal attire to evoke a sense of mystery and refinement. The color pairs well with silver or gold accessories, creating a luxurious and eye-catching ensemble. It can also be used as an accent color in more casual outfits, adding a pop of color to an otherwise neutral palette. Its depth and richness make it a versatile choice for various fashion applications.
Branding
In branding, #121AD4, offers a robust choice for companies aiming to project an image of stability, reliability, and trustworthiness. The deep blue shade can be effectively utilized in logos, website designs, and marketing materials to convey a sense of professionalism and competence. It's particularly well-suited for businesses in sectors such as finance, technology, or consulting, where conveying confidence and dependability is essential for building trust with customers.