Ultramarine
General Information about #120F8B
The hex color code #120F8B represents a shade of blue known as Ultramarine. It is composed of 7.1% red, 5.9% green, and 54.5% blue. In the RGB color model, this translates to R:18, G:15, B:139. The color is a dark, intense blue, evoking feelings of depth, trust, and stability. Ultramarine has historical significance, originally derived from the precious mineral lapis lazuli. Due to the cost of this mineral it was historically a pigment used primarily by important painters for their most important works. Today, synthetic versions of Ultramarine are readily available. Its prominence in art and design stems from its rich, saturated hue, making it a popular choice for creating visually striking effects.
The color #120F8B, a deep shade of blue often called Ultramarine, presents several accessibility challenges, particularly in web design. Its low luminance value of approximately 3% means that it offers very little contrast against standard white backgrounds. According to WCAG guidelines, sufficient contrast is crucial for readability, especially for users with visual impairments. Text or interactive elements using #120F8B on a white background would likely fail accessibility standards, making it difficult for many users to perceive the content. To improve accessibility, consider pairing #120F8B with very light colors like white or using a much lighter shade of blue or other complementary color as the background. Alternatively, increasing the font size and weight can somewhat improve readability, but it's not a guaranteed solution. Proper color contrast is not just about aesthetics; it's about ensuring inclusivity and usability for all users, including those with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Ultramarine's depth and richness make it a sophisticated choice for website headers and footers. When used sparingly, it adds a touch of elegance. However, ensure sufficient contrast with text and other elements to maintain readability and accessibility. The color can be used in banners or as a background for buttons that can grab the user's attention. It also is perfect for a technology or financial website to demonstrate trust.
Fashion Design
In fashion, #120F8B can be used as a bold statement color for evening wear or as an accent color in accessories. Its dramatic quality can add depth and sophistication to an outfit. A dark dress with silver or gold accessories combined with shoes in the color is a great choice for events or parties. It can be paired with lighter blues or shades of grey to create a harmonic look.
Brand design
Ultramarine is excellent in branding strategies. If the brand aims to convey quality and trust, the hex code can create logos or corporate designs that leave a mark on the target audience's minds. The shade is also widely used for applications related to technology and science since blue also represents this aspect. Always use it carefully in combination with fitting colors and fonts.