Ultramarine
About Ultramarine
Ultramarine, represented by the hex code #120DA7, is a deep blue color with a rich history. It derives its name from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was originally imported from mines in Afghanistan by sea. Historically, Ultramarine was a highly prized pigment used by Renaissance painters for its vibrant and long-lasting color. It was often more expensive than gold. Today, synthetic versions make it more accessible, but it retains its association with luxury and sophistication. In color theory, Ultramarine evokes feelings of trust, loyalty, and wisdom, making it a popular choice for branding and design where these qualities are desired.
The color #120DA7, also known as Ultramarine, presents significant accessibility challenges, particularly for users with visual impairments. Its dark hue results in low contrast against lighter backgrounds, making text and interface elements difficult to read. According to WCAG guidelines, sufficient contrast ratios are crucial for readability. For normal text (14pt bold/18pt regular), a contrast ratio of at least 4.5:1 is recommended, while large text requires a minimum of 3:1. Ultramarine often falls short of these requirements when paired with common background colors like white or light gray. To improve accessibility, consider using lighter shades of blue or pairing it with high-contrast colors like white or yellow. Testing with accessibility tools can help ensure that the color combination meets the necessary contrast ratios for diverse users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine can be employed as a primary color for headings and call-to-action buttons to create a sense of sophistication and trust. It's particularly effective in financial or corporate websites where conveying stability is crucial. However, accessibility considerations must be carefully addressed by pairing it with contrasting text colors, such as white or light yellow, to ensure readability. The use of Ultramarine should be balanced with lighter accent colors to prevent the design from feeling too heavy or overwhelming.
Fashion
In the fashion industry, Ultramarine can be used to create a bold and confident look. It can be incorporated into clothing designs, accessories, and makeup palettes. Its rich pigment makes it a striking choice for evening wear or statement pieces. Consider pairing it with complementary colors like gold or silver to enhance its vibrancy. Ultramarine is a versatile color that can be adapted to suit a variety of styles, from classic to contemporary, adding a touch of luxury and sophistication.
Interior Design
When it comes to interior design, Ultramarine can serve as an accent color to add depth and elegance to a space. It can be used on walls, furniture, or decorative elements. When using it on walls, it is better to only apply it to an accent wall or smaller sections. Since it is such a dark color, it might appear too dark or overwhelming if you apply it to all walls within the same room. Pair it with neutral colors like white, gray, or beige to create a balanced and harmonious atmosphere. Ultramarine is particularly well-suited for bedrooms or living rooms, as it promotes a sense of tranquility and sophistication.