Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #120D8A, is a deep, rich blue color reminiscent of the pigment originally derived from lapis lazuli. This color is known for its historical significance and association with royalty and artistry. In the RGB color model, #120D8A consists of 7.06% red, 5.1% green, and 54.12% blue. Its high blue component gives it a strong and vibrant presence. Ultramarine's CMYK values are 87% cyan, 91% magenta, 0% yellow, and 46% black. This color is often associated with depth, stability, and sophistication. Its use in design can evoke feelings of trust and reliability, making it a popular choice for various applications, from branding to interior design.
The color #120D8A, a deep shade of ultramarine, presents several accessibility considerations for web developers. Its dark nature implies that it will generally need to be paired with lighter colors for text or interface elements to ensure sufficient contrast. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA standards. When using #120D8A as a background color, developers should choose text colors like white or very light grays to meet these contrast requirements, ensuring readability for users with visual impairments. Also, be mindful of users with color blindness and use other visual cues in addition to color to convey important information. Using tools to test color contrast is highly recommended during development to ensure compliance and optimal accessibility.
Shades
Digital Color Formats
Alternative colors
- #4169e1
A more vibrant and lighter alternative that maintains a similar blue tone but offers improved visibility and a more modern feel.
- #708090
A desaturated, cooler alternative to ultramarine, useful for creating a calming and understated aesthetic.
- #000080
A very dark blue that provides very high contrast when used with light text, enhancing readability.
Applications
Web Design Backgrounds
Ultramarine is an excellent choice for backgrounds in website headers or footers to establish a sense of sophistication and professionalism. Its depth provides a strong anchor for visual hierarchy, helping to draw the user's eye to key elements. It can also be used for interactive elements like buttons and links, but ensure that sufficient contrast is maintained with the text color to meet accessibility standards. Consider using it sparingly in the main content area to avoid overwhelming the user, perhaps as an accent color for headings or call-to-action elements.
Fashion and Interior Design
In interior design, ultramarine can be employed to create a luxurious and calming atmosphere in bedrooms or living rooms. It works particularly well as an accent wall color, especially when paired with lighter, neutral tones like cream or light gray. For fashion, ultramarine can be used in evening wear or formal attire to convey elegance and sophistication. It complements both warm and cool skin tones, making it a versatile choice for designers. Consider using it in accessories like scarves or handbags to add a pop of color to a more muted outfit.
Branding and Corporate Identity
Ultramarine is often used in branding for companies that want to project an image of trustworthiness, stability, and intelligence. It is particularly suitable for financial institutions, tech companies, and educational organizations. The color can be incorporated into logos, website designs, and marketing materials to create a cohesive and professional brand identity. It conveys reliability and inspires confidence in customers and stakeholders. When used effectively, ultramarine can significantly enhance a brand's perceived value and market presence.