Ultramarine
General Information about Ultramarine
The color #120C8F, also known as Ultramarine, is a deep and intense shade of blue. It is a popular color in art, design, and fashion, often associated with royalty, wisdom, and spirituality. Ultramarine derives its name from the Latin 'ultramarinus,' meaning 'beyond the sea,' as it was originally imported from mines in Afghanistan by sea. Historically, it was made from ground lapis lazuli, making it one of the most expensive pigments available. This vibrant blue evokes feelings of calm, peace, and stability. In color psychology, blue is often linked to trust, loyalty, and intelligence. This specific shade, with its depth and richness, can also convey a sense of power and authority, making it suitable for branding and design projects that aim to project confidence and reliability.
The color #120C8F, a deep ultramarine, presents some accessibility challenges. Its dark hue means it requires careful consideration when used for text or interface elements. When used as a background color, it necessitates light-colored text to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. Using online contrast checkers can help verify compliance. Furthermore, avoid using this color for critical information or interactive elements without proper visual cues, as users with low vision may struggle to distinguish them. It's also important to consider colorblindness, as some individuals may perceive this color differently or not at all. Providing alternative visual cues, such as icons or text labels, can improve accessibility for all users.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that offers better contrast against white backgrounds while maintaining a similar aesthetic.
A more muted blue that can be used to create a more subtle and calming effect.
A vibrant royal blue which provides a brighter alternative, while keeping a similar feel.
Applications
Web Design
In web design, ultramarine (#120C8F) can be used as an accent color for buttons, links, or headers to draw attention and create a sense of sophistication. It is suitable for websites related to technology, finance, or education, where a sense of trust and authority is desired. The color can also be incorporated into data visualizations and charts to represent important data points. Ensure that the color is used sparingly and is balanced with neutral colors to avoid overwhelming the user.
Fashion, Beauty and Interior Design
Ultramarine is frequently used in fashion and beauty to create bold and dramatic looks. It can be incorporated into clothing, accessories, and makeup to make a statement. In interior design, this color can be used to paint an accent wall, add depth to a room, or to complement furniture. It works especially well in rooms where a sense of serenity and peace is desired, such as bedrooms and bathrooms. Consider pairing it with whites, creams, and natural wood tones to create a balanced and harmonious look. Moreover, ultramarine can be applied to graphic design and branding as a primary or secondary color, reflecting elegance and sophistication.
Data Visualization
In data visualization, the hex color #120C8F can be effectively used to represent key data points or categories in charts and graphs. Its distinct hue ensures clear differentiation from other data elements, enhancing readability and comprehension. When creating data dashboards or reports, strategically incorporate this color to highlight crucial metrics or trends, guiding the user's attention to essential insights. Be mindful of color contrast to ensure that the visual representation remains accessible and inclusive for all users. This can be used in Business Intelligence applications to provide insights into complex datasets.