Ultramarine
General Information about Ultramarine (#120B90)
The hexadecimal color #120B90, also known as Ultramarine, is a deep, saturated shade of blue. In the RGB color model, it consists of 7.06% red, 4.31% green, and 56.47% blue. Ultramarine's prominence in history stems from its use as a pigment derived from lapis lazuli, making it a highly prized color for artists throughout the ages. Its association with royalty and spirituality in various cultures contributes to its enduring appeal. Chemically, the hex code represents a specific blend of light wavelengths that, when combined, create this particular shade of blue. In web development and design, understanding the RGB components is crucial for accurate color representation and consistency across different platforms and devices. Ultramarine can evoke feelings of calmness, trust, and authority, making it a versatile choice for branding, web design, and other creative applications.
The hex color #120B90, a deep ultramarine, presents several accessibility considerations for web developers. Its low luminance can cause issues with text legibility if used as a background color with standard black or dark gray text. A contrast ratio check is crucial to ensure compliance with WCAG guidelines. Using online tools, developers can verify the contrast ratio against WCAG 2.1 AA and AAA standards. For smaller text, a contrast ratio of at least 4.5:1 is recommended, while larger text (14pt bold or 18pt regular) requires a minimum of 3:1. If the contrast is insufficient, consider lightening the text color to a shade of white or gold, or modifying the background color to a lighter tint of ultramarine or even a complementary color. Moreover, avoid relying solely on color to convey important information, as users with color vision deficiencies may not perceive it accurately. Supplement color cues with text labels or icons to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Cosmetics Packaging
Ultramarine, with its rich and profound depth, is a natural fit for creating a sense of luxury and exclusivity in cosmetics packaging. Its use can convey a high-end feel, making products appear more sophisticated and desirable. Consider incorporating ultramarine accents on packaging for skincare or makeup, contrasting it with metallic gold or silver for an even more opulent effect. It is also perfect for online campaigns and social media ads where a memorable and visually impactful design is important.
Corporate Web Design
In web design, #120B90 can be employed to create a sophisticated and trustworthy user experience. It's well-suited for financial institutions or corporate websites aiming to project stability and professionalism. When applied thoughtfully, Ultramarine can enhance brand recognition and cultivate a sense of reliability, encouraging users to interact confidently with the platform and associate the brand with positive attributes like security and competence.
Tech Branding
This color can be used as a powerful branding element for tech companies looking to convey innovation and forward-thinking ideas. Its deep hue communicates trust and innovation. Incorporate it into logos, website designs, and marketing materials to create a consistent and recognizable brand identity, helping to build a strong visual connection with customers who are looking for modern and reliable solutions.