Arapawa
General Information about #120B66
The hex color #120B66, also known as Arapawa, is a dark shade of blue-purple. It belongs to the blue color family and has a relatively low saturation and brightness. In the RGB color model, it is composed of 7.06% red, 4.31% green, and 40% blue. In the CMYK color model, it is composed of 82.4% cyan, 89.2% magenta, 0% yellow, and 60% black. This color is often associated with qualities such as depth, mystery, and sophistication. Its dark and intense nature makes it suitable for applications where a sense of gravity or formality is desired. The color is named after Arapawa Island in New Zealand, but the reason for the naming is not directly related to the color's properties.
The hex color #120B66, also known as Arapawa, presents specific accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates very light text to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure usability for individuals with visual impairments. Given its dark nature, #120B66 may not be suitable for displaying crucial information where readability is paramount. Designers should carefully consider the color pairings and conduct thorough accessibility testing to ensure inclusivity. Tools like contrast checkers can help assess compliance with accessibility standards. Furthermore, providing alternative styling options, such as high-contrast themes, can enhance the user experience for those with specific visual needs. It's also important to consider the context in which the color is used, as its effectiveness can vary depending on the overall design and user interface.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #120B66 can serve as a deep, sophisticated background color for headers or footers, especially in websites aiming for a luxurious or mysterious feel. It pairs well with lighter, contrasting text colors like white or pale yellow to ensure readability. This color is suitable for websites in the technology, fashion, or entertainment industries, where a sense of depth and elegance is desired. However, careful consideration of color contrast is essential to meet accessibility standards. It can also be used for UI elements like buttons or navigation bars to add a touch of sophistication.
Interior Design
In interior design, Arapawa (#120B66) can be used as an accent wall color in a room with lighter, neutral tones to create a focal point and add depth. It works well in spaces designed for relaxation, such as bedrooms or studies, where a calming and sophisticated atmosphere is desired. The color can be complemented with metallic accents like gold or silver to enhance its luxurious feel. Additionally, it can be used in upholstery or decorative items like cushions and throws to add a subtle touch of color and create a cohesive design scheme. Lighting plays a crucial role in showcasing the depth and richness of this color.
Fashion
In the fashion industry, #120B66 can be used to create elegant and sophisticated evening wear or formal attire. The color exudes a sense of luxury and can be paired with metallic accessories or embellishments to enhance its richness. It can also be used in casual wear to add a touch of depth and sophistication to everyday outfits. The color is versatile and can be used in a variety of fabrics, from velvet to silk, to create different textures and visual effects. It is often associated with power, wisdom, and royalty, making it a popular choice for designers seeking to create impactful and memorable designs.