Ultramarine
General Information about Ultramarine
The hexadecimal color code #120395 represents a dark shade of blue, commonly known as ultramarine. This color is composed of 7.06% red, 1.18% green, and 58.43% blue. In the RGB color model, it has values of R:18, G:3, B:149. In the CMYK color model, it is composed of C:88%, M:98%, Y:0%, K:42%. Ultramarine's position in the color spectrum positions it as a cool color, often associated with depth, stability, and wisdom. It's a color that can evoke feelings of tranquility and confidence, making it a popular choice in branding and design. Its rich, deep tone makes it suitable for creating a sense of sophistication and authority.
The color #120395, a deep ultramarine, presents some accessibility challenges. Its low lightness value means it has inherently low contrast against common background colors like white. When used as text, this color requires careful consideration of font size and weight to ensure readability. For smaller text, a high contrast ratio is crucial, ideally meeting WCAG AA or AAA standards. When used as a background, similarly light text should be avoided. Tools that assess color contrast ratios are helpful in determining whether the combination meets accessibility guidelines. In interface design, consider pairing #120395 with lighter accent colors to provide clear visual cues and interactive elements, improving the overall user experience for individuals with visual impairments.
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Applications
Financial Website Design
Ultramarine (#120395) can be used as the primary color in a website design for a financial institution to convey trust and stability. The deep blue projects a sense of authority and security, making customers feel confident in the company's services. The color can be incorporated in the company logo, website header, and call-to-action buttons to create a cohesive and professional look.
Evening Gown Design
In fashion, ultramarine can serve as the base color for a sophisticated evening gown. The rich hue provides a luxurious and elegant feel, suitable for formal events. The dress can be complemented with silver or gold accessories to enhance the overall glamour. Furthermore, it can be used for a man's suit for events or business purposes, as long as its appearance is subtle and professional.
Poster and Banner Design
Ultramarine (#120395) can be used in graphic design for creating eye-catching posters or banners. The color stands out and is good to immediately grab the audience's attention. In addition, it also represents seriousness and elegance. Therefore, it's a good choice for a formal event to create more publicity.