Diesel
General Information about #120301
#120301 is a hexadecimal color code representing a very dark shade of red, often described as Diesel. In the RGB color model, it is composed of 7.06% red, 1.18% green, and 0.39% blue. This composition results in a color that is perceived as almost black due to the very low values of all three primary color components. It is commonly used to express a dark, intimate or sinister appearance. The color belongs to the class of dark colors and has a similar appearance as charcoal and other very dark tones. This hexadecimal value can be used in HTML, CSS, and other web design contexts to specify this particular color. Due to its darkness, it is crucial to consider contrast ratios when using it for text or other visual elements to ensure readability and accessibility.
The color #120301, a very dark, almost black shade, presents significant accessibility challenges. Its extremely low luminance results in poor contrast against most background colors, particularly white or light hues. This makes text or graphical elements using this color difficult to read for individuals with visual impairments, including those with low vision, color blindness, or age-related vision loss. Web Content Accessibility Guidelines (WCAG) emphasize a contrast ratio of at least 4.5:1 for standard text and 3:1 for large text against its background. #120301 will likely fail these contrast tests against most backgrounds, necessitating the use of a much lighter foreground color to ensure readability. Designers should carefully consider these contrast issues and provide alternative color schemes or the ability for users to adjust color settings to meet accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Web and Graphic Design
As a background color in web design, #120301 can create a sophisticated and mysterious atmosphere. It's particularly well-suited for websites related to luxury goods, night clubs, or anything with a dark and elegant theme. However, it's crucial to use light-colored text to ensure readability, and consider offering a light mode option for accessibility. In graphic design, this color can serve as a subtle base for logos or branding materials, adding a touch of depth and richness. The dark, almost imperceptible hue suggests exclusivity and quiet confidence, making it appropriate for high-end products or services.
Interior and Fashion Design
In interior design, #120301 can be used as an accent color on walls or furniture to create a sense of drama and intimacy. It works best in rooms with ample natural light or carefully planned artificial lighting to avoid making the space feel too dark and cramped. It could be part of a broader palette with colors such as white, creme and dark wooden tones. Consider using this color for smaller elements like cushions, vases, or artwork to add a subtle touch of sophistication without overwhelming the room. The color is also well suited in a fashion design for accents.
Advertising industry
The color can be used as a background in advertising or promotional material. The deep color gives a subtle background so the objects appear more vivid and bright. This effect is most powerful with golden and silver elements and writing.