Arapawa
General Information about #12015D (Arapawa)
The hex color #12015D, known as Arapawa, is a deep, dark shade of blue that evokes feelings of mystery, sophistication, and depth. It belongs to the blue color family and is characterized by its low saturation and luminance. In the RGB color model, #12015D consists of 7.06% red, 0.39% green, and 36.47% blue. This composition gives it a strong blue undertone that makes it suitable for creating visually interesting contrasts and highlighting elements in designs. Arapawa is often associated with qualities such as trust, authority, and intelligence, making it a popular choice for branding and design projects that aim to convey these attributes. Its muted nature allows it to blend seamlessly with other colors, making it a versatile option for various applications.
The hex color #12015D, also known as Arapawa, presents considerable accessibility challenges, primarily due to its very dark hue. Its low luminance can cause severe contrast issues when used as text against a white or light-colored background, making it difficult for individuals with visual impairments to read. To ensure accessibility, it's crucial to use this color with very light backgrounds, adhering to WCAG guidelines for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for regular-sized text and 3:1 for large text. Avoid using this color for essential interactive elements like buttons or links without careful consideration of its contrast with the surrounding colors. Additionally, providing alternative text descriptions for images and ensuring that all content is perceivable without relying solely on color are essential steps to improve accessibility when incorporating #12015D.
Shades
Digital Color Formats
Alternative colors
- #342887
A slightly lighter shade of blue that still maintains a sense of depth and sophistication while improving readability against light backgrounds.
- #4b0082
A deep indigo that offers a richer, warmer tone compared to #12015D, potentially enhancing visual appeal and perceived contrast.
- #008080
A dark teal color that offers a modern and sleek aesthetic while providing better contrast and a fresh look to designs.
Applications
Luxury Branding and Packaging
Arapawa (#12015D) can be used as a primary color for creating a sophisticated and mysterious aesthetic. It pairs well with metallic accents like gold or silver to enhance its luxurious feel. This color is also suited to packaging high-end cosmetic products, giving them a sense of exclusivity and elegance. It can be implemented to evoke feelings of trust and authority when used in branding materials for financial institutions or legal firms. Ensure enough spacing around the text to improve readability.
Web Design
In web design, #12015D can be effectively used for headers or backgrounds to create depth and visual interest. It's particularly effective on websites with a minimalist design. Use it sparingly for text to maintain readability, complementing it with lighter colors for improved contrast. Arapawa is especially suitable for creating a premium feel on technology-related websites, giving users an immediate impression of professionalism and reliability. Proper contrast ratios for fonts are important for enhanced accessibility.
Interior Design
This color works well for creating dark and moody themes. When paired with lighter shades of blue and gray, it creates a balanced and visually appealing look. It can be used as an accent color for walls or furniture to create depth and drama. This color adds a touch of sophistication and can be used in elements such as throw pillows, rugs, or artwork to provide contrast and visual interest.