Arapawa
General Information about #12015C
The hex color #12015C, also known as Arapawa, is a deep, dark shade of blue-purple. It resides within the blue-violet hue range, possessing a significant level of darkness and saturation. In the RGB color model, it is composed of 7.1% red, 0.4% green, and 36.1% blue. This composition explains its predominantly blue and purple appearance. In the CMYK color model, it consists of 80.3% cyan, 98.9% magenta, 0% yellow, and 63.9% black. This color is not very common in everyday use due to its high darkness and saturation, which can make it difficult to work with in design and visual applications without careful consideration of contrast and surrounding colors. It evokes feelings of sophistication, mystery, and depth.
The color #12015C, a very dark shade of blue-purple, presents significant accessibility challenges, particularly regarding color contrast. When used as a background color, it necessitates very light text to ensure readability. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. This dark hue may not meet these ratios with moderately light colors. Designers should use contrast checking tools to verify compliance. Additionally, avoid using this color as the sole indicator of important information, as colorblind users may not perceive it correctly. Providing alternative visual cues, such as icons or text labels, is essential for inclusive design. Thoughtful consideration of color combinations is paramount when employing such a deep shade.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Arapawa can serve as a sophisticated background for sections requiring depth and focus. Its use is best suited for hero sections or call-to-action elements where a sense of importance is desired. However, due to its darkness, it should always be paired with high-contrast text and elements to ensure readability and accessibility. Consider using it sparingly to avoid overwhelming the user and maintain a balanced visual hierarchy. It's particularly effective in creating a luxurious or mysterious ambiance, especially when combined with lighter accent colors and subtle animations.
Beauty and Cosmetics
In the beauty industry, Arapawa translates to bold and dramatic looks. It's ideal for creating striking eye makeup, such as smoky eyes or graphic liner, adding depth and intensity. When used in nail polish, it offers a unique and sophisticated touch. It is a good alternative to black. The deep blue-purple shade pairs well with metallic or glittery accents for added glamour. It is a color that expresses confidence and is best combined with lighter colors.
Fashion Design
In fashion, Arapawa can be used as a statement color for evening wear or formal attire. It can also be incorporated as an accent color for accessories such as scarves or handbags, adding a touch of sophistication to an outfit. Because of its dark nature, Arapawa can be used as a substitute for the color black. Used as a substitute, the outfit will look more unique. It pairs well with silver or gold jewelry.