Fun Blue
General Information about Fun Blue
The hexadecimal color #115AA3, also known as Fun Blue, is a deep, saturated shade of blue often associated with qualities such as trust, stability, and intelligence. In the RGB color model, #115AA3 is composed of 6.67% red, 35.29% green, and 63.92% blue. It is commonly used in various design applications, including branding, web design, and digital art, to convey a sense of professionalism and reliability. This color evokes feelings of calmness and security, making it a popular choice for businesses in finance, technology, and healthcare. Understanding the color properties of #115AA3 allows designers to effectively integrate it into their projects, creating visually appealing and emotionally resonant designs.
The color #115AA3, also known as Fun Blue, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it's crucial to select foreground text colors that provide sufficient contrast to ensure readability for users with visual impairments. A light color such as #FFFFFF (white) works much better than a darker color. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using online contrast checkers is highly recommended to verify compliance. Additionally, consider providing alternative visual cues, such as underlines or icons, to convey information typically communicated through color alone. Remember to test your color choices with users who have different types of color vision deficiencies to ensure broad accessibility.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter shade of blue that improves readability when used as a background color for text.
- #808080
A neutral gray that can provide better contrast as a background, making text more readable.
- #007bff
A vibrant blue that can be used as an accent color while maintaining good contrast with white text.
Applications
Tech Startup Branding
Fun Blue (#115AA3) can serve as a primary brand color for tech startups, embodying innovation and reliability. It is suitable for website headers, button backgrounds, and app interfaces. The color can instill a sense of trust and forward-thinking in users. Furthermore, in marketing materials, it works well as an accent color in infographics and presentations, especially when communicating data or complex information. The usage of white or light-yellow fonts alongside Fun Blue increases readability, which makes the color suitable for digital displays.
Interior Design and Fashion
In interior design, Fun Blue can be used as an accent wall color in living rooms or bedrooms to create a calming yet modern atmosphere. It pairs nicely with neutral tones like gray or beige for furniture and decor. In fashion, Fun Blue can be an excellent color for evening wear or accessories such as scarves and handbags, providing a pop of color without being too overwhelming. The color works best when combined with silver or gold details to enhance the luxurious feel.
Web Development
In web development, this color could be used for primary buttons on websites, navigation bars, or as a highlight color for interactive elements. Due to its depth, it is recommended to be paired with lighter text to ensure that the website is still accessible to users with visual impairments. It is also great for data visualization, such as charts and graphs, where a strong, reliable color is needed to convey important information.