Te Papa Green
General Information about Te Papa Green
Te Papa Green, represented by the hexadecimal color code #114C3A, is a dark, muted shade of green. It evokes a sense of nature, tranquility, and sophistication. This color belongs to the green color family, specifically a deep olive-green tone. In the RGB color model, it is composed of 6.67% red, 29.8% green, and 22.75% blue. In the CMYK color model, it consists of 77.78% cyan, 0% magenta, 23.68% yellow, and 70.2% black. The color's name suggests a connection to the Te Papa Tongarewa Museum of New Zealand, potentially reflecting the museum's aesthetic or cultural themes. This color is often used in designs aiming to convey a sense of calm, stability, or connection to the environment.
The hex color #114C3A, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires careful selection of foreground text colors to ensure readability. A light text color, such as white or a very pale yellow, would likely provide sufficient contrast. It's crucial to test color combinations using accessibility tools to meet WCAG (Web Content Accessibility Guidelines) standards, specifically aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Avoid pairing this green with dark text colors or other dark shades of green or blue, as this would render the text illegible for many users, including those with visual impairments. Consider providing alternative color schemes for users who may have difficulty perceiving the original colors.
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Applications
Eco-Friendly Website Design
Te Papa Green (#114C3A) can be effectively used in website designs for environmentally focused organizations or brands promoting sustainability. Its earthy tone evokes nature and tranquility, making it suitable for backgrounds, borders, or accents. When incorporating this color, ensure that the surrounding elements and text offer sufficient contrast for optimal readability and user experience. This green can also be used to highlight important information or calls to action when paired with a contrasting color like a light yellow or cream. Furthermore, the subtle hue makes it suitable for use in infographics, charts, and graphs.
Branding for Natural Products
This shade of green lends itself well to branding initiatives for businesses associated with natural products or health and wellness. Consider using it in logos, packaging, and marketing materials to convey a sense of calm and organic appeal. The color's subtle sophistication also allows for use in high-end beauty product lines. This green works harmoniously with other natural tones, such as browns and beiges, creating a cohesive and soothing brand identity. In interior design, #114C3A is suitable for creating accent walls or decorative elements in living rooms or bedrooms.
Fashion Accent Color
Te Papa Green (#114C3A) can serve as a harmonious accent color in fashion design, appearing on accessories such as scarves, handbags, or belts. Its versatility allows it to be combined with both warm and cool color palettes, adding a touch of earthiness to outfits. It is also suitable for outdoor clothing, blending seamlessly with natural environments. In graphic design, this color can be used to create calming and nature-inspired marketing materials, such as brochures or posters for eco-tourism.