Te Papa Green
General Information about Te Papa Green
The hex color #11463C, also known as Te Papa Green, is a dark shade of green. It is composed of 6.7% red, 27.5% green, and 23.5% blue. In the RGB color model, it has the values 17, 70, and 60. The corresponding CMYK values are 0.76, 0, 0.15, and 0.73. In the HSL color space, its hue is 167 degrees, saturation is 61.1%, and lightness is 17.3%. This dark green hue conveys a sense of nature, growth, and tranquility. It is often associated with environmental themes and can be perceived as calming and stable. Its depth also lends it a sense of sophistication when used appropriately in design. Due to its low lightness value, this color is best used in combination with lighter colors to ensure adequate contrast and readability, especially in text and user interface elements.
The hex color #11463C, also known as Te Papa Green, presents some accessibility challenges, especially in text applications. Its low luminance value of 0.03 makes it a dark color, resulting in low contrast against other dark colors. When used as text on a white background, the contrast ratio is approximately 4.64:1, which meets WCAG AA standards for normal text (4.5:1) but falls short of AAA standards (7:1). For larger text (14pt bold or 18pt), it marginally clears the AA standard, but careful consideration is crucial. Using #11463C for interactive elements or essential information requires strategic pairing with lighter hues to ensure readability for users with visual impairments. Lighter shades of green, yellows, or creams would be suitable choices to improve the overall contrast and adhere to accessibility guidelines, making the content more inclusive and user-friendly.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Te Papa Green, with its subdued and earthy tone, finds excellent use in website designs aiming for a natural, organic, or eco-friendly feel. It can serve as an accent color for buttons, headers, or background elements, particularly in sites related to environmental organizations, sustainable businesses, or nature blogs. When paired with neutral colors like beige, light gray, or white, it evokes a sense of calm and stability. It's important to ensure sufficient contrast with text to maintain readability, adhering to accessibility standards for a better user experience. Using it sparingly can help create a sophisticated and understated aesthetic.
Interior Design
In interior design, #11463C works well as an accent color in rooms designed with a natural or biophilic theme. It can be used on accent walls, cushions, or decorative items. The color pairs beautifully with natural wood tones, stone, and other organic materials, creating a harmonious and calming environment. It can also be effective in commercial spaces, such as spas or wellness centers, to promote relaxation. Ensure adequate lighting to prevent the color from appearing too dark and to maintain a balanced aesthetic.
Branding and Marketing
Te Papa Green is suited for creating designs related to environmental awareness or organic product marketing. It can be used as a primary color in logos, brochures, and packaging, symbolizing growth, health, and sustainability. The color works well when combined with earthy textures and natural imagery, reinforcing the message of eco-friendliness. It's especially effective for brands that want to convey a sense of responsibility towards the environment and a commitment to natural processes. Ensuring brand consistency across all marketing materials can help create a strong brand identity.