Ultramarine
About Ultramarine (#110D8E)
Ultramarine, represented by the hexadecimal color code #110D8E, is a deep and intense shade of blue. It is often associated with qualities such as intelligence, stability, unity, and conservatism. In color psychology, blue is known to evoke feelings of calmness and tranquility, but also can represent sadness or distance depending on its context and saturation. Ultramarine specifically, as a darker shade, can also convey a sense of authority and power. Historically, the term "ultramarine" refers to a pigment derived from lapis lazuli, a rare and valuable stone, which explains the color's association with prestige and exclusivity. Its rich hue makes it a popular choice for applications where a strong, reliable, and sophisticated image is desired.
The hex color #110D8E, also known as Ultramarine, presents some accessibility challenges, particularly in text-based applications. Its dark shade results in a low contrast ratio against typical light backgrounds, such as white. This can make it difficult for users with visual impairments or color blindness to read text displayed in this color. To enhance accessibility, it is recommended to pair this color with very light shades like white (#FFFFFF) or pale yellows (#FFFFE0) to ensure sufficient contrast. Tools like contrast checkers can be invaluable in verifying compliance with accessibility standards, such as WCAG guidelines, which recommend specific contrast ratios for different text sizes. In cases where using #110D8E for text is crucial, consider providing alternative viewing options, such as allowing users to customize the color scheme.
Shades
Digital Color Formats
Alternative colors
Midnight Blue offers a similar deep blue aesthetic with slightly improved readability on light backgrounds.
Navy provides a classic and versatile alternative, often offering better contrast than Ultramarine.
This brighter blue offers a much better contrast ratio, making text easier to read.
Applications
Web Design and Branding
Ultramarine, with its rich and intense blue hue, is exceptionally well-suited for website headers and footers, where it can establish a sense of sophistication and depth. Its commanding presence effectively draws the user's eye, creating a memorable and professional impression. In the realm of data visualization, Ultramarine can be strategically employed to highlight crucial data points or trends, ensuring that key information is promptly noticed and easily interpretable. The color can also be incorporated into branding materials such as logos and letterheads to impart a sense of reliability and trustworthiness.
Fashion and Interior Design
In the realm of fashion, Ultramarine can be used to create dramatic and elegant evening wear. Its deep blue shade lends itself well to formal attire, evoking a sense of luxury and sophistication. As an accent color, it can add a pop of vibrancy to accessories like scarves, handbags, or jewelry, complementing a range of outfits. In interior design, Ultramarine can be used to create accent walls, upholstery, or decorative pieces, adding depth and visual interest to a space. It pairs well with neutral tones like gray, white, and beige, as well as with metallic accents like gold and silver.
Product Packaging and Cosmetics
Ultramarine, given its depth and intensity, is ideally suited for creating packaging that conveys a sense of premium quality and sophistication. This color can effectively attract attention on store shelves, especially when used for high-end products or luxury goods. In cosmetics, Ultramarine can be used for eye shadow, eyeliner, or mascara, providing a dramatic and alluring look. It can also be incorporated into packaging for beauty products, enhancing their appeal and perceived value. Its bold and captivating nature is perfect for standing out in competitive markets.