Tory Blue
General Information about Tory Blue
The hex color #1050A4, also known as Tory Blue, is a deep, saturated shade of blue. It is a color often associated with stability, trust, and authority. In the RGB color model, #1050A4 is composed of 6.27% red, 31.37% green, and 64.31% blue. In the CMYK color model, it consists of 90% cyan, 51% magenta, 0% yellow, and 36% black. This color is commonly used in corporate branding, website design, and various marketing materials to convey professionalism and reliability. Tory Blue's depth and richness make it suitable for creating a sense of importance and sophistication, which is often desired by companies aiming to establish a strong and trustworthy image. It is named after the Tory political party, known for its conservative and traditional values.
The hex color #1050A4, also known as Tory Blue, presents some accessibility challenges, particularly regarding contrast. When used as a background color, it necessitates light-colored text to ensure readability. A contrast ratio of at least 4.5:1 is recommended for small text and 3:1 for large text, as specified by WCAG guidelines. Therefore, pairing this dark blue with white or very light shades of yellow or gray is advisable. Avoid using dark or mid-toned colors for text or interactive elements on a #1050A4 background, as this will likely result in insufficient contrast and make the content difficult to perceive for users with visual impairments. Proper contrast testing is crucial to ensure compliance with accessibility standards and provide an inclusive user experience. Tools like WebAIM's contrast checker can be valuable in this process. Also, remember to test designs with users with different visual abilities to get real-world feedback.
Shades
Digital Color Formats
Alternative colors
- #2e64fe
A slightly lighter shade of blue that maintains the overall aesthetic but improves contrast with darker text.
- #4682b4
A more muted blue that offers a softer, less intense feel, potentially working better in larger areas.
- #add8e6
A brighter and lighter color as alternative color for better visibility on white backgrounds.
Applications
Web Design
In web design, Tory Blue (#1050A4) can be utilized to establish a sense of trust, stability, and professionalism. It is well-suited for header backgrounds, call-to-action buttons, or subtle accents. Consider using it sparingly to draw attention to key elements without overwhelming the user interface. Pair it with lighter shades or contrasting colors like yellow or orange to create visual interest and maintain good readability. For example, a financial institution might use #1050A4 for its website's navigation bar to convey reliability. Also, it can be used for interactive elements like buttons to create a coherent and trustworthy user experience.
Fashion Design
In the realm of fashion, Tory Blue can be incorporated into sophisticated and elegant designs. It works particularly well for evening wear, formal attire, or accessories such as handbags and scarves. When combined with metallic accents like silver or gold, it exudes a sense of luxury and refinement. It can be a good alternative to black, giving a subtler but similarly classy impression. This color is also perfect for more casual wear, like a nice shirt or a pair of denim pants, in which the color is often more muted and rustic.
Interior Design
This shade of blue is very fitting for interior design of a house, appartment, restaurant or other building. It can be used for wall paint, furniture, textile applications and accent pieces in a room to create a luxurious and relaxing atmosphere. Try combining it with neutral colors and golden details to create a sophisticated look. This color is especially well suited for a living room or bedroom. The color is also useful to visually cool down a room and make the space look bigger.