Tory Blue
General Information about Tory Blue
Tory Blue, represented by the hexadecimal color code #104FA4, is a deep, muted shade of blue. It evokes feelings of sophistication, stability, and trust, making it a popular choice in various design applications. The color is named after the Tory political party and it is part of the broader blue color family, known for its calming and intellectual associations. In the RGB color model, #104FA4 is composed of 6.27% red, 31.37% green, and 64.31% blue. This precise combination creates the unique visual impression of Tory Blue. It is considered a cool color, bringing serenity to designs. Its CMYK values are C:90, M:54, Y:0, K:36.
The hex color #104FA4, also known as Tory Blue, presents some accessibility challenges, particularly regarding contrast. When used as text against a white background, the contrast ratio may not meet WCAG (Web Content Accessibility Guidelines) standards for sufficient readability. This can pose difficulties for users with visual impairments. To improve accessibility, consider pairing it with lighter shades of yellow, white, or even light grey for text, or using it as a background color with white or very light text. It's crucial to test color combinations using accessibility tools to ensure they meet the contrast ratios specified in WCAG 2.1 AA or AAA levels. Remember, providing adequate contrast is essential for a website or application to be usable by everyone.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A slightly lighter blue that still provides a sophisticated look but offers better contrast against white backgrounds.
- #000080
A darker shade of blue that offers excellent contrast when used for text on a light background or vice versa.
- #007bff
A brighter blue that will pop up more on a website and is easier to see.
Applications
Web Design
In web design, Tory Blue (#104FA4) can be used to create a sophisticated and professional atmosphere. It's well-suited for headers, navigation bars, and accent colors. However, it is not recommended to use it as body text color due to contrast issues. Consider using it as a background color for specific sections, combined with white or light-colored text to ensure readability and accessibility. It can also be implemented in button designs to draw attention without being overly aggressive. When implementing it, always test for accessibility to ensure a good experience for all users.
Interior Design
In interior design, Tory Blue brings a sense of calmness and sophistication. It can be used in bedrooms, living rooms, or even home offices to create a relaxing environment. Pair it with neutral colors like gray, beige, or white to balance its intensity. Accents of gold or silver can enhance its elegance. Remember to consider the lighting of the room, as Tory Blue may appear darker in poorly lit spaces. It makes an excellent accent wall color or for soft furnishings such as pillows and curtains.
Corporate Branding
Tory Blue, with its inherent depth and poise, is an excellent choice for corporate branding strategies. Its utilization in logos, marketing materials, and website designs can effectively communicate a sense of trustworthiness, stability, and competence. This particular shade of blue is versatile, adapting seamlessly to different industries and business contexts. When incorporating Tory Blue into branding, maintaining consistency across all brand assets is crucial to cultivate a cohesive and recognizable brand identity. It also works very well when used for infographics and charts.