Te Papa Green
General Information about Te Papa Green
The hex color #104E39, often referred to as Te Papa Green, is a dark shade of green. It's located in the green color range and has a subdued, earthy tone. In the RGB color model, it consists of 6.27% red, 30.59% green, and 22.35% blue. Its corresponding HSL values are 162 degrees for hue, 66% for saturation, and 18% for lightness. Named after the Museum of New Zealand Te Papa Tongarewa, the color evokes a sense of nature, tranquility, and earthiness. It is often associated with environmental consciousness, stability, and subtle sophistication. Its muted quality makes it a versatile color for various design applications, offering a balance between depth and calmness.
The hex color #104E39, also known as Te Papa Green, presents some accessibility challenges, particularly regarding color contrast. When used as text against a white background, the contrast ratio might not meet WCAG (Web Content Accessibility Guidelines) standards for level AA compliance, which requires a contrast ratio of at least 4.5:1 for normal text. This means that users with moderate visual impairments may struggle to read content displayed in this color. To improve accessibility, consider using #104E39 for larger text elements or graphic elements, or pairing it with lighter background colors to increase contrast. Conversely, using a very dark background color will drastically increase contrast and improve readability. Tools such as contrast checkers can help verify compliance. Ensure sufficient contrast to accommodate users with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Te Papa Green (#104E39) can be effectively used for accent elements such as buttons, borders, or icons to provide a subtle touch of nature-inspired color. It works best when combined with neutral backgrounds to avoid overwhelming the user. This color can also be used to create a sense of calmness and sophistication in layouts. This calming shade evokes feelings of tranquility and stability and works beautifully as a background color for nature-themed websites. For example, websites promoting eco-friendly products or services could benefit from this color.
Interior Design
In interior design, #104E39 can be incorporated into various elements such as accent walls, furniture upholstery, or decorative accessories. It pairs well with natural materials like wood and stone to create a harmonious and inviting atmosphere. This color is particularly suitable for spaces intended for relaxation and rejuvenation, such as bedrooms or spas. The integration of Te Papa Green into living spaces promotes a sense of well-being, connecting the indoor environment with the calming attributes of the natural world.
Branding and Logo Design
Te Papa Green is a sophisticated choice for branding and logo design, particularly for companies aiming to project an image of sustainability, environmental responsibility, or natural beauty. It works well in combination with earthy tones and minimalist design aesthetics, conveying a message of trustworthiness and eco-consciousness. The use of this color helps brands stand out in a crowded marketplace while reinforcing their commitment to environmental values and social responsibility, thus creating a lasting impression on consumers.