Te Papa Green
General Information about Te Papa Green
The hex color #104E36, also known as Te Papa Green, is a dark shade of green that evokes feelings of nature, stability, and growth. It belongs to the green color family and is often associated with environmental awareness and sustainability. In the RGB color model, #104E36 consists of 6.27% red, 30.59% green, and 21.18% blue. In the CMYK color model, it is composed of 79.49% cyan, 0% magenta, 30.23% yellow, and 69.41% black. Its dark nature makes it suitable for creating a sense of depth and richness in designs. It is not one of the web-safe colors. The color is named after Te Papa, New Zealand's national museum.
The hex color #104E36, also known as Te Papa Green, presents some accessibility challenges, especially when used for text. Its relatively low luminance value of 0.05 means it needs to be paired with very light colors to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #104E36 for text or important UI elements, it's crucial to test the contrast ratio against the background color using online tools or accessibility checkers. Consider using lighter shades of green or off-white for backgrounds to improve readability and accessibility for users with visual impairments. Ensure that interactive elements have sufficient visual cues beyond color alone to cater to colorblind users. Proper testing and adherence to accessibility guidelines are essential for creating inclusive designs with #104E36.
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Applications
Eco-Friendly Website Design
Te Papa Green (#104E36) can be used in website designs for companies focused on sustainability, environmental conservation, or organic products. Its earthy tone evokes feelings of nature and responsibility, making it suitable for backgrounds, accents, or call-to-action buttons. Using it sparingly and pairing it with light, contrasting colors ensures readability and accessibility. Consider incorporating it into infographics to highlight ecological data or in the logo design for an environmentally conscious brand. Furthermore, it can be used as a highlight color in the navigation to draw a user's attention.
Natural Interior Design
In interior design, #104E36 can be applied to create a calming and natural atmosphere. It's suitable for accent walls in living rooms or bedrooms, especially when paired with wooden furniture and natural light. Consider using it for upholstery or decorative elements like cushions and curtains to bring a touch of the outdoors inside. It works well in spaces intended for relaxation and rejuvenation, such as spas or yoga studios. It creates a grounded atmosphere and a subtle connection to nature.
Sustainable fashion brand
Te Papa Green can be incorporated into fashion design as an accent color for outerwear, accessories, or even entire garments. It pairs well with neutral colors like beige, gray, or brown, creating a grounded and sophisticated look. This color might be best for a brand that sells or represents hiking or outdoor brands.