Te Papa Green

General Information about Te Papa Green

The hex color #10473A, often referred to as Te Papa Green, is a dark, muted shade of green. In the RGB color model, it is composed of 6.27% red, 27.84% green, and 23.14% blue. This combination creates a subtle, earthy tone that evokes feelings of nature, tranquility, and sophistication. The color is commonly associated with environmental awareness, sustainability, and organic products. Its subdued nature makes it a versatile choice for various applications, ranging from web design to interior decor. In CMYK, it consists of 77% cyan, 0% magenta, 17% yellow, and 72% black. This demonstrates how the color is created through a combination of these four primary ink colors. Te Papa Green can be employed in designs aiming to convey reliability, stability, and a connection to the natural world.

The hex color #10473A, also known as Te Papa Green, presents some accessibility challenges, especially when used for text or interactive elements. Its relatively low luminance value of 0.048 means that it requires careful consideration of contrast ratios against background colors. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for users with visual impairments. When using #10473A, pairing it with lighter colors such as whites, light yellows, or light greens is advisable to meet these contrast requirements. Tools like WebAIM's contrast checker can be utilized to evaluate the contrast ratio between #10473A and chosen background colors, ensuring that the content is accessible to a wider audience, including those with low vision or color blindness. Furthermore, it is essential to provide alternative ways to convey information beyond color alone, such as using text labels or patterns, to enhance accessibility for all users.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design Accent Color

  In web design, #10473A can be utilized as an accent color to highlight specific elements or sections on a webpage. It can create a sense of sophistication and connection to nature, especially for websites related to environmental organizations, sustainable products, or eco-tourism. Using it sparingly in headings, buttons, or borders can add visual interest without overwhelming the user. Furthermore, when incorporated into website branding, #10473A can help convey a message of sustainability, growth, and harmony, aligning with the values of companies or organizations focused on environmental stewardship.

• Interior Design Accent Wall

  In interior design, #10473A can be incorporated as an accent wall color in living rooms, studies, or bedrooms to bring a touch of nature indoors. It pairs well with natural materials like wood, stone, and linen, creating a calming and organic atmosphere. Furthermore, it can be used in smaller doses such as decorative pillows, rugs, or artwork to add depth and visual interest to a space, evoking feelings of tranquility and connection to the environment, making it ideal for creating relaxing and inviting interiors. The use of this color encourages the perception of a fresh and comfortable living space.

• Fashion Apparel

  In fashion, #10473A can be used for creating garments that express a sense of groundedness, earthiness, and sophistication. It is a versatile color choice for outerwear, such as jackets or coats, and pairs seamlessly with neutral tones like beige, brown, or gray. Accessories like scarves, hats, or bags in #10473A can add a subtle pop of color to an outfit, injecting an element of natural elegance. This color can be used for both casual and formal styles, conveying a sense of understated style and a connection to nature.

Complementary color

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