Te Papa Green
General Information
The hex color #10403D, also known as Te Papa Green, is a dark shade of green. In the RGB color model, it is composed of 6.27% red, 25.1% green, and 23.92% blue. In the CMYK color model, it is composed of 75% cyan, 0% magenta, 5% yellow, and 75% black. This color is often associated with nature, tranquility, and stability. Its dark hue gives it a sense of depth and sophistication, making it suitable for various design applications where a calming yet grounded presence is desired. It's a versatile color that can be used in both digital and print media to create a sense of harmony and balance.
The hex color #10403D, also known as Te Papa Green, has a relatively low contrast ratio against white, making it potentially challenging for users with visual impairments to read text or distinguish elements using this color. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet WCAG AA accessibility standards. When using #10403D, consider pairing it with lighter colors to ensure sufficient contrast. Evaluating color combinations with accessibility tools is highly recommended to verify compliance. Thoughtful consideration of color pairings and font sizes can significantly improve the user experience for individuals with diverse visual abilities. Also remember to provide alternative ways to access the information, such as ARIA labels.
Shades
Digital Color Formats
Alternative colors
- #2e5f4f
A slightly lighter green that maintains a similar aesthetic but offers improved contrast against white backgrounds.
- #43514e
A desaturated green which provides a more muted and subtle alternative, suitable for backgrounds or secondary elements.
- #082826
A darker green that can be used as a contrasting color with white or other light colors
Applications
Web Design
In web design, #10403D can be used to create a nature-inspired or earthy aesthetic. It works well for backgrounds, borders, or accents, especially when paired with neutral colors. It can create a peaceful, calming atmosphere on a website, and is suitable for brands that want to convey a sense of environmental consciousness or natural beauty. Using this color in a web application needs careful consideration of accessibility standards due to its dark nature. Using it as a background color is only recommended if a very bright contrasting color is used for the text.
Interior Design
In interior design, #10403D can be used as an accent color in a room, for example, on a feature wall or in decorative accessories. Its calming hue makes it suitable for bedrooms, living rooms, or studies. It can be paired with natural materials like wood and stone to enhance its earthy feel, or combined with brighter colors like mustard yellow or coral for a more vibrant and contemporary look. Furthermore it can be used in combination with plants to enhance the nature like appearance.
Fashion
In the fashion industry, #10403D can be used for clothing and accessories, particularly for outdoor or casual wear. It can be used as a base color for a garment or as an accent color for trims and details. This color works well with other earthy tones such as brown, beige, and khaki, or can be paired with brighter colors for a pop of contrast. This color will often be used for jackets and hiking pants.