Te Papa Green
General Information
The hex color #10403A, often referred to as Te Papa Green, is a dark, muted shade of green with a subtle earthiness. It is comprised of 6.27% red, 25.1% green, and 23.14% blue. In the RGB color model, it is represented as (16, 64, 58). This color evokes feelings of nature, tranquility, and stability. Its muted nature makes it versatile for various design applications, where it can add depth without being overly assertive. The color is similar to forest greens and deep olive tones and finds its place in different creative fields where a sophisticated touch of natural color is desired. Its name may refer to the natural environment, possibly evoking the landscapes of New Zealand, where the Te Papa museum is located.
The color #10403A, also known as Te Papa Green, presents some accessibility challenges, particularly concerning contrast. When used as a background color, it requires careful pairing with text colors to ensure readability. Lighter shades of green, yellow, or white are generally recommended for text to achieve sufficient contrast, ideally meeting WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Tools are available to check contrast ratios and ensure compliance. This color can be effectively used for decorative elements where readability is not critical. When using this color, developers should prioritize user experience and consider the needs of individuals with visual impairments. Proper testing with color contrast analyzers and user feedback can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Te Papa Green can be utilized as a secondary color to highlight calls to action or key information. Its soothing nature makes it suitable for websites related to nature, health, or sustainability. It works well in combination with neutral backgrounds and can be implemented in icons, buttons, or section dividers. Using it sparingly will prevent overwhelming the user and maintain a clean design.
Interior Design
In interior design, Te Papa Green can be used as an accent color in living rooms or bedrooms to bring a touch of nature indoors. It pairs well with natural materials like wood and stone, creating a calming and inviting atmosphere. Consider using it for wall paint, cushions, or decorative items like vases and planters. Combining with lighter or white accents creates a well balanced and refreshing look.
Fashion
In fashion, Te Papa Green can serve as a subtle, sophisticated alternative to more vibrant greens. It could be used in accessories, such as scarves or bags, or as the primary color in garments made from natural fibers like linen or cotton. Pairing with neutral tones such as beige, grey, or brown can create a stylish, earthy look. It can be also used as an accent color in prints and patterns.