Persian Blue
General Information about Persian Blue
The hexadecimal color code #103DBA, commonly referred to as Persian Blue, is a shade of blue that exudes richness and depth. It is composed of 6.27% red, 23.92% green and 72.94% blue. In the RGB color model, #103DBA consists of 4.27 red, 61.2 green and 186.2 blue. This color is often associated with trustworthiness, authority, and intelligence. Its versatility makes it a popular choice across various design fields, from web design to interior decorating. It presents a unique visual identity. Due to its characteristics, Persian Blue is a good choice if you wish to communicate reliability and trustworthiness.
The color #103DBA, also known as Persian Blue, presents moderate accessibility challenges. Its contrast ratio against white is approximately 4.6:1, which meets WCAG AA standards for normal text but falls short for AAA compliance. When used for larger text (14pt bold or 18pt regular), it generally satisfies AA requirements. However, careful consideration is needed for smaller text sizes to ensure readability for users with visual impairments. Pairing it with light yellows, oranges, or near-white shades can improve contrast. Additionally, providing sufficient spacing around text elements and using clear, legible fonts can further enhance accessibility. Testing with accessibility evaluation tools is recommended to validate compliance with specific guidelines.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Persian Blue (#103DBA) can serve as a primary color for website headers, navigation menus, or call-to-action buttons, providing a strong visual anchor. Its vibrancy is suitable for tech startups or creative agencies seeking a modern and trustworthy image. Furthermore, the color can highlight essential data visualizations, like charts and graphs, effectively grabbing user attention. Consider combining it with neutral backgrounds like light grays or whites to keep the focus on the blue elements.
Interior Design
In interior design, #103DBA can be used as an accent color in a room with neutral walls. A Persian Blue sofa, rug or decorative pillows can add a pop of color to the space. Consider the use of this color in minimalist or contemporary spaces for a dramatic effect, when paired with whites and greys.
Branding
Persian Blue can be incorporated into branding materials to evoke feelings of trust, intelligence, and sophistication. It's well-suited for companies in the finance, technology, or healthcare industries that want to convey a sense of reliability and innovation. Combine it with a modern sans-serif font for a professional look.