Persian Blue
General Information about Persian Blue
The hex color #103CC6, also known as Persian Blue, is a vibrant and deep shade of blue often associated with royalty, trust, and stability. It falls within the blue color family and has a strong presence that can evoke feelings of confidence and reliability. In the RGB color model, #103CC6 is composed of 6.3% red, 23.5% green, and 77.6% blue. This composition gives it its distinctive blue hue. The color is widely used in various applications, from web design to corporate branding, due to its perceived professionalism and trustworthiness. When used effectively, it can enhance the visual appeal and convey a sense of sophistication and security, and can create a calming atmosphere.
The hex color #103CC6, also known as Persian Blue, presents some accessibility challenges, particularly when used as a background or text color. With a relatively low luminance value, it can be difficult to achieve sufficient contrast with lighter text colors like white or light gray. Therefore, when using this color for text, it is essential to select a very light color for the text to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended to ensure readability for users with visual impairments. Using tools to check color contrast is advisable. Avoid pairing it with darker colors, as this could make content illegible for many users. Consider providing alternative color schemes for users who may have difficulty perceiving the intended color combinations. Also, ensure other visual cues, such as icons or text labels, are used in addition to color to convey important information, particularly in interactive elements.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Branding
Persian Blue can be used as a primary brand color to convey trust and stability, suitable for corporate websites and marketing materials. It provides a professional and reliable feel that makes it appropriate for financial institutions and IT companies, enhancing brand perception. Using this color in combination with a clear font enhances the brand's clarity and readability. Its elegance also makes it useful for aesthetic brands that focus on beauty and style.
UI/UX Design
In UI/UX design, this color can be employed for buttons, links, and other interactive elements to draw the user's attention. Due to its association with trustworthiness, it improves the user's trust in the interface. This color is especially useful for indicating actions with implications for security, but be sure to test the color with users to ensure accessibility. Clear visual contrast with surrounding elements is essential for effective user experience.
Interior Design
In interior design, Persian Blue can serve as an accent color in rooms to add a touch of sophistication and depth. It complements neutral color palettes and can be used in decorative pieces like cushions, curtains, or artwork. Also suitable for feature walls and improves a room's aesthetics when combined with neutral tones such as gray or beige. Its calming hue also makes it suitable for bedrooms.