Tarawera
General Information
The hex color #103A54, also known as Tarawera, is a dark, muted shade of blue. It belongs to the family of blue colors, specifically a deep, desaturated variant. In the RGB (Red, Green, Blue) color model, it is composed of 6.27% red, 22.75% green, and 32.94% blue. In the CMYK (Cyan, Magenta, Yellow, Key/Black) color model, it consists of 81% cyan, 31% magenta, 0% yellow, and 67% black. This color evokes a sense of calmness, depth, and sophistication. It is often associated with professionalism, reliability, and stability, making it a popular choice for corporate branding and design. The color works well in nature themed designs and is often used in webdesign.
The hex color #103A54, also known as Tarawera, presents certain accessibility considerations for web developers. Its dark hue results in a low contrast ratio when paired with similarly dark colors. This can pose challenges for users with visual impairments who rely on sufficient contrast to distinguish text and other elements on a webpage. Therefore, it's crucial to use #103A54 with light colors to ensure readability and usability. Consider using a color contrast checker to verify that the combination meets WCAG (Web Content Accessibility Guidelines) standards. A minimum contrast ratio of 4.5:1 is recommended for normal text and 3:1 for large text. Providing sufficient contrast not only benefits users with disabilities but also enhances the overall user experience for everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #103A54 can be utilized for website headers, navigation bars, and other prominent elements to create a sophisticated and professional look. Its dark, muted tone is suitable for websites in the finance, technology, or education sectors where a sense of authority and reliability is desired. It can be paired with lighter accent colors to create a visually balanced and engaging user interface. Using this color sparingly is key to achieving the desired effect without overwhelming the user. Consider this color as a primary color for your website.
Interior Design
In interior design, #103A54 can be used to create a calming and sophisticated atmosphere in living rooms, bedrooms, or home offices. It can be applied to walls, furniture, or decorative accents to evoke a sense of tranquility and elegance. Pairing it with warm, neutral tones like beige or cream can create a balanced and inviting space. Accents of metallic colors like gold or silver can add a touch of luxury and sophistication. When applying the color to larger areas, consider how lighting affects the darkness. If you don't have much natural light, you can use lighter accent colors.
Fashion
In fashion, #103A54 can be used to create elegant and understated looks. The color works well in outerwear, dresses, or suits, offering a timeless and versatile option for various occasions. It can be paired with a pop of color, such as a bright scarf or statement jewelry, to add visual interest. The color is often used in work settings as the color represents reliability and trust. Because the color is dark, it may be seen as intimdating. If this is something you want to prevent, pair the color with brighter colors.