Elephant
General Information about #103A4C
The hex color #103A4C, often referred to as "Elephant," is a dark, desaturated shade of blue. In the RGB color model, it is composed of 6.27% red, 22.75% green, and 29.8% blue. In the CMYK color model, it consists of 79% cyan, 24% magenta, 0% yellow, and 70% black. This color evokes feelings of calmness, stability, and sophistication, which makes it suitable for a variety of applications, including corporate branding, web design, and interior decoration. It is a versatile color that can be paired with a wide range of other colors, from warm neutrals to cool blues and greens. The color name "Elephant" hints at its gray undertones, reminiscent of the animal's hide.
The hex color #103A4C, a deep, muted blue, presents several accessibility considerations for web developers. Its relatively low luminance necessitates careful pairing with contrasting colors to ensure readability for users with visual impairments. According to WCAG guidelines, sufficient contrast ratios between text and background are crucial. When using #103A4C as a background color, lighter text colors such as white or very light gray are recommended to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Alternatively, when used for text, a background color that is significantly lighter is necessary. It is important to test the color combination with accessibility tools to verify compliance. Consideration should also be given to users with color blindness. Avoid relying solely on color to convey important information; use text labels or icons in addition to color to ensure inclusivity. High contrast versions should be offered.
Shades
Digital Color Formats
Alternative colors
- #205072
A slightly lighter shade of blue that maintains a similar aesthetic while providing improved contrast against dark backgrounds.
- #081820
A darker, almost black, color that can be used for text on a light background. The contrast is very strong.
- #808080
A neutral grey tone to balance the overall color palette and use on light surfaces.
Applications
Web Design
In web design, #103A4C can serve as a sophisticated background color for headers or navigation bars, especially for websites aiming for a professional or corporate feel. It pairs well with lighter accent colors, such as a muted gold or light gray, to create a visually appealing and user-friendly interface. The color evokes a sense of trust and stability, which makes it suitable for financial or consulting websites. It can also be used for data visualization, especially in charts and graphs, where its muted tone helps to differentiate data points without being overly distracting. This color works perfectly with a simple, sans-serif typography.
Interior & Fashion Design
In interior design, #103A4C can be used as an accent wall color in a study or living room to create a calming and focused environment. It complements natural wood tones and metallic accents, such as brass or copper. The color can also be incorporated through furniture upholstery or decorative accessories, such as cushions or throws. In fashion, #103A4C can be used in apparel design for outerwear, such as coats or jackets, or as a base color for patterned fabrics. It is a versatile color that can be paired with a range of other colors, from warm earthy tones to cool blues and greens. The color is used frequently on formal clothing.
Graphic Design
In graphic design, #103A4C can be applied to background design for websites, apps, and printed documents, where a calm and professional tone is desired. It can be used as a complementary element for data visualization, or as a brand color.