Persian Blue

General Information about Persian Blue

The hexadecimal color code #102DBA represents a shade of blue known as Persian Blue. It's composed of 6.27% red, 17.65% green, and 72.55% blue. In the RGB color model, this translates to (16, 45, 186). Persian Blue is often associated with qualities such as trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It is frequently used in corporate branding to convey stability and reliability. The color belongs to the cool color family, evoking a sense of calmness and serenity. In color psychology, blue is believed to lower blood pressure and heart rate. This particular shade, Persian Blue, has a vibrant yet grounded character, making it versatile for various design applications. Its high blue component makes it a strong and distinctive color.

The color #102DBA, also known as Persian Blue, presents some accessibility challenges, particularly regarding color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, the minimum contrast ratio for normal text is 4.5:1, and for large text (14pt bold or 18pt regular) it's 3:1. Using a color contrast checker is highly recommended to verify that the combination of #102DBA and the background color meets these standards. If the contrast is insufficient, consider using a lighter background or darkening the text color. For individuals with low vision or color blindness, poor contrast can significantly impact their ability to perceive and interact with the content. Additionally, avoid relying solely on color to convey important information; use text labels, icons, or other visual cues to enhance accessibility. Proper attention to color contrast is essential for creating inclusive and user-friendly web experiences.

Shades

Digital Color Formats

Alternative colors

Applications

• Brand Identity

  Persian Blue (#102DBA) can serve as a primary brand color, especially for tech companies, educational institutions, or organizations wanting to convey trust and intelligence. Its depth makes it appropriate for logos, website headers, and other prominent branding elements. This color evokes feelings of stability and authority, so it's best suited for brands with similar values. In digital marketing, Persian Blue can be applied to call-to-action buttons, banners, and infographics to capture attention and inspire confidence.

• Interiour Design

  This color can be used for backgrounds, accents or specific visual elements in interior design. Used in combination with light or neutral tones, persian blue is a great choice for creating a calm and peaceful living or work environment. It may be applied in textiles, wall paint, furniture or decorations.

• Fashion and Beauty

  Persian Blue is a striking choice for fashion, particularly in evening wear, formal attire, or statement accessories. It can be used to design dresses, suits, or handbags. The rich hue brings a sense of elegance and sophistication. The color is also applicable in the beauty area such as nail polish or eye shadow.

Complementary color

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