Blue Zodiac
General Information about Blue Zodiac
The hexadecimal color #102748, also known as Blue Zodiac, is a dark shade of blue that evokes feelings of calmness, stability, and trustworthiness. It is composed of 6.27% red, 15.29% green, and 28.24% blue. In the RGB color model, it has values of R:16, G:39, B:72. In the CMYK color model, its values are C:78, M:46, Y:0, K:72. The color is commonly used in corporate branding, web design, and other applications where a sense of professionalism and reliability is desired. It is a versatile color that can be paired with a variety of other colors, including lighter blues, grays, and whites, to create visually appealing designs.
The hex color #102748, also known as Blue Zodiac, presents some accessibility challenges, primarily due to its dark nature. When used as a background color, it necessitates light-colored text for sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. It is unlikely that many colors will reach this ratio, so the color should be carefully tested. The color's darkness might pose challenges for users with low vision. Therefore, consider providing alternative color schemes that offer higher contrast or allowing users to customize the color scheme. Also, avoid using #102748 as the sole means of conveying information, as users with color vision deficiencies may not be able to distinguish it from other dark colors. Always ensure proper visual cues and labels are available.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue can provide a similar aesthetic while improving contrast, making it more accessible for a wider range of users, especially those with visual impairments.
A deeper navy blue can offer a more sophisticated look and improved readability with lighter text.
A softer, muted blue provides a gentle aesthetic and good contrast for readability.
Applications
Web Design
In web design, #102748 can serve as a sophisticated background color for headers or footers. It pairs well with light-colored text and can create a professional and trustworthy feel. When designing a website for a financial institution, #102748 can convey stability and reliability. The color can also be used for buttons and other interactive elements, but ensure that sufficient contrast is maintained for usability. Furthermore, the color works well in combination with lighter accent colors to give the website a modern look.
Interior Design
In interior design, #102748 can be used as an accent wall color in a living room or bedroom. It creates a calming and relaxing atmosphere, making it suitable for spaces where relaxation is desired. This color pairs well with natural wood tones and metallic accents like gold or silver. Additionally, #102748 can be used for upholstery in furniture, such as sofas or chairs, adding a touch of elegance and sophistication to the space. The darker shade of blue works well in rooms with lots of natural light.
Fashion and Graphic Design
In fashion, #102748 can be used for evening wear or formal attire. It provides a classic and timeless look that exudes confidence and sophistication. The color works well with various skin tones and can be paired with neutral accessories. In graphic design, #102748 can be used in logo designs or branding materials. The color provides a sense of professionalism and trustworthiness. It can be used in marketing materials for businesses in various industries, such as finance, technology, or healthcare.