Bush

General Information about #102720

The hexadecimal color code #102720 represents a dark shade of green, often referred to as "Bush." It is composed of 6.27% red, 15.29% green, and 12.55% blue. In the RGB color model, this corresponds to values of R:16, G:39, B:32. This color is commonly associated with nature, stability, and growth. It is frequently used in designs aiming to evoke feelings of calmness, reliability, and environmental consciousness. Its dark hue gives it a subtle and sophisticated appearance, making it suitable for various applications in web design, graphic design, and even interior design. The color's low saturation contributes to its understated elegance, making it a versatile choice for both backgrounds and accent elements.

The color #102720, also known as Bush, presents several accessibility considerations. Its dark hue results in a low contrast ratio against standard white backgrounds, which can pose challenges for users with visual impairments. To ensure readability and usability, it's crucial to pair this color with significantly lighter text or interface elements. A contrast ratio of at least 4.5:1 is recommended for Level AA compliance under the WCAG guidelines, while a 7:1 ratio is preferred for Level AAA compliance. Web developers should use contrast checking tools to verify that their color combinations meet these standards. Additionally, relying solely on color to convey information should be avoided; supplementary cues such as text labels or icons should be included to cater to users who may have difficulty distinguishing between colors. Careful attention to these details will enhance the overall accessibility of digital content for a broader audience.

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Applications

• Website Headers and Footers

  In web design, #102720 can be effectively used for website headers and footers to provide a grounding, stable visual base. Its deep, natural tone evokes feelings of trustworthiness and reliability, which is particularly suitable for websites in the environmental, agricultural, or financial sectors. When incorporating this color, prioritize sufficient contrast with text and interactive elements to maintain readability and usability. Consider using it in conjunction with lighter greens or earth tones to create a cohesive and balanced aesthetic. It also serves well as a background for call-to-action buttons when paired with contrasting text, drawing the user's eye to crucial interaction points.

• Interior Design and Fashion

  In interior design, #102720 (Bush) can be used to create a calming and sophisticated atmosphere. It works particularly well in studies, libraries, or bedrooms, where a sense of tranquility is desired. Pairing it with natural materials like wood and stone can enhance its organic feel. Consider using it as an accent wall color or for furniture upholstery. In fashion, this color can be incorporated into outerwear, accessories, or formal wear to create a refined and understated look. The dark green tone pairs well with neutral colors like gray, beige, and cream.

• Branding and Marketing

  In graphic design, #102720 can be utilized to create logos, branding materials, and marketing collateral for businesses that want to convey a sense of stability, growth, and environmental consciousness. Its earthy hue makes it an excellent choice for companies in the sustainability, agriculture, or healthcare industries. The color can be combined with other natural tones such as browns, beiges, and blues to create a cohesive and harmonious visual identity. It can also be used effectively in infographics to represent data related to the environment or natural resources.

Complementary color

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